Browsing by Author "Tukamushaba, Eddy K."

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    Children’s attitudinal reactions to TV advertisements The African experience
    (International Journal of Market Research, 2012) Gbadamosi, Ayantunji; Hinson, Robert E.; Tukamushaba, Eddy K.; Ingunjiri, Irene
    This paper is aimed at exploring African children’s attitudinal reactions to television advertisements. A total of 65 children from four African countries – Ghana, Nigeria, Kenya and Uganda – participated in 12 focus group discussions on the subject matter. Findings suggest that they like television advertising in relation to its entertainment features – especially when the messages feature children characters, cartoons, music, celebrities and humour – and those promoting foods. They also derive excitement from advertising messages that are presented in Pidgin language and/or humorously integrated with local languages. However, they have an aversion to messages that terrify them and those they consider boring. This paper supplements the existing literature on the attitudes of children to advertising, but from Africa as a different contextual platform. It also suggests directions for the effective use of marketing communications strategies in relation to television advertising for marketers and other bodies with special roles in communicating with children such as government agencies and NGOs.
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    Development of a conceptual model to understand international social entrepreneurship and its application in the Ugandan context
    (Journal of International Entrepreneurship, 2011) Tukamushaba, Eddy K.; Orobia, Laura; George, Babu P.
    While the concept of social entrepreneurship is relatively new, initiatives that employ entrepreneurial capacities to solve social problems have existed throughout history. In this paper, the factors explaining international social entrepreneurial behavior are investigated. The key argument is that behavioral potential, which is at the cognitive level, is influenced by an individual's perceptions toward social enterprise venturing. These perceptions could be related to feasibility, desirability, or propensity to act, among others. Personal, sociological, and environmental variables are linked to decision making through these perceptions. This research is based on literature review and case studies. The analysis indicates that individuals' perceptions or attitudes can explain aspects of their international social entrepreneurial potential. Areas for future research are discussed
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    The effect of employees’ behaviour on organisational competitiveness in hospitality
    (Research in Hospitality Management, 2020) Simbine, Belmiro D.; Tukamushaba, Eddy K.
    The purpose of this research was to establish the effect of employee behaviour on organisational competitiveness in the hospitality industry. A sample of 51 employees took part in the study. Results show that employee attitude and perceptions towards various aspects of hotel operation are key antecedents that shape employee behaviour. It was established that employee behaviour has a direct effect on organisational competitiveness. For future improvements, it is recommended that managers within the hospitality establishments make conscious efforts to involve employees in operational decision-making, communicate ideas in a way that is easy to understand, and lastly the salaries of employees should be adjusted periodically following key inflation factors such as the prices of essential commodities.
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    The effect of tourists’ perceptions of a tourism product on memorable travel experience: Implications for destination branding
    (European journal of tourism, hospitality and recreation, 2016) Tukamushaba, Eddy K.; Xiao, Honggen; Ladkin, Adele
    The purpose of this study is to analyse how tourists’ perceptions of a destination’s tourism product influences memorable tourism experiences and how gender differences influence tourists’ perceptions of tourism product. To achieve these objectives, Uganda, one of the developing economies in East Africa, was chosen. The five A’s of tourism product was used as a basis for the questionnaire construction and data was analysed. Explanatory research design within the framework of confirmatory factor analysis – a structural equation modelling technique was adopted using the AMOS 18 program. A sample of 501 respondents consisting of tourists departing Uganda through Entebbe International Airport was used. Results showed that both the measurement and structural models exhibited better model fit indices. Overall, tourists’ perceptions of the retained four dimensions of tourism product (Attractions, ancillary services, amenities and accommodation) had a positive effect on memorable travel experience. Additionally, the independent T-test for gender and tourists’ perceptions of Uganda’s tourism product showed that on average, females had a positive evaluation of Uganda tourism product compared to their male counterparts. However, the observed difference was not significant.
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    Examination of the Effect of Memorable Travel Experiences on the Memorability of Trips and Intentions to Revisit a Destination
    (International Journal of Technology and Management, 2022) Tukamushaba, Eddy K.
    In this paper a model examining the effect of memorable travel experiences on the memorability and tourists’ intentions to revisit a destination is developed and tested. A sample of 500 international tourists entering Uganda through Entebbe international airport is used. A two-step approach of structural equation modeling is applied. The results obtained indicate that hedonism, novelty, refreshment, and local culture were key determinants of memorable experiences within the sample of the international tourists. The factors of involvement, meaningfulness and knowledge were not significant determinants of memorable travel experience. Secondly, memorable travel experience had a direct and positive significant effect on memorability and intention to revisit a destination. However, the relationship between memorable travel experiences and intention to revisit a destination was negative and non-significant when memorability of tourism experiences was introduced as mediator indicating incomplete mediation. Based on the results, it is suggested that destination managers should strive to develop new products that are unique within a destination in order to elicit memorable experiences. Incorporating activities that facilitate social interaction between tourists and local community within the different tourism attraction areas would be critical in enhancing memorable travel experience and therefore improving the odds of intention to revisit a destination.
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    An Examination of The Effect of Weight and Satisfaction with Body Shape on Self-Esteem Among Men in Qatar
    (International Journal of Technology and Management, 2021) AL-Naamaa, Khalid J.; Tukamushaba, Eddy K.
    This study objective was to establish the effect of body mass index on satisfaction with body shape and selfesteem. An explanatory research design was adopted, and three hypotheses were tested using a sample size of 191 Qatari men. Correlation and regression analyses were used to test the relationship and effect of independent variables on a dependent variable. Findings showed that body mass index had no effect on self-esteem (F (1, 189) 1.74, p >.05, R2 = .009), but a significant effect was established between body mass index and satisfaction with body shape (F (1, 189) = 36.23, p < .001, R2 = .161). Also, satisfaction with body shape was found to have significant on self-esteem (F (1, 189) = 14.10, p < .001, R2 = .130) among the surveyed men in Qatar. It is concluded that the cultural factors could have had an impact on having observed no relationship between BMI and esteem because, generally in Qatar, men who are underweight are perceived to be weak and poor while those who are overweight is a sign of strength and rich. However, satisfaction with body shape appeared to be an important factor that influences self-esteem among Qatari men. It is recommended that medical practitioners carry out counselling to Qatari men to make them realize that being overweight and obese has health implications and need to live a healthy lifestyle by eating healthy food and doing exercises. This is likely to improve men’s BMI, satisfaction with their body shape and self-esteem.
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    Hospitality and Tourism Education in Uganda: An Integrative Analysis of Students’ Motivations and Industry Perceptions
    (Journal of teaching in travel & tourism, 2012) Tukamushaba, Eddy K.; Xiao, Honggen
    This article presents an integrative analysis of students’ motivations in choosing hospitality and tourism programs as well as industry perceptions of graduates’ qualifications for employment in Uganda. A mixed-method approach is used for data collection, analysis, and reporting. Quantitatively, the study replicates a motivational scale of choosing educational programs and identifies six factors that collectively explain about 60% of the variance in students choosing hospitality and tourism programs in this African developing economy. Industry perceptions of graduates’ qualifications for employment are reported on the basis of qualitative interviews. Implications of the study are discussed in light of curriculum and program refinement to better prepare future graduates for the industry.
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    Human factor, justice and organizational effectiveness in Africa
    (Journal of Managerial Psychology, 2015) Acquaah, Moses; Tukamushaba, Eddy K.
    The purpose of this paper is to examine the effect of the human factor (HF), organizational justice and the interaction between the two on individual employees’ perceptions of the effectiveness with which their organizations undertake activities in two sub-Saharan African countries. Design/methodology/approach – Survey data were collected from two samples containing public sector and private sector organizations from two sub-Saharan African economies – Ghana (n¼158) and Uganda (n¼208). Hierarchical regression analysis was utilized to analyze the survey data from the two countries separately. Findings – The HF dimensions of moral capital and human capabilities, and organizational justice were related to individual employees’ perceptions of the effectiveness of their organizations in both studies. In particular, higher perceptions of organizational justice at the workplace enhanced the impact of the HF dimensions of moral capital and human capabilities on individual employees’ perceptions of the effectiveness with which their organizations perform activities. Practical implications – Organizations in sub-Saharan Africa should emphasize the development of the HF qualities that focus on moral capital and the utilization and application of the knowledge, skills and abilities embedded in employees at the workplace. In particular, moral capital could play a critical role in ameliorating counter-productive attitudes and behaviors such as shirking, bribery and corruption in organizations. Moreover organizations in sub-Saharan Africa can improve their effectiveness by developing fair decision-making procedures and interactions between management/ supervisors and subordinates. Originality/value – The study provides the first empirical investigation of the link between the HF and perceived effectiveness of organizations, and how organizational justice moderates this relationship in a sub-Saharan African environment
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    An Interaction between Tourism enabling environment, Investment in tourism and poverty reduction in communities around protected areas The case study of Bushenyi district, south-western Uganda
    (2007) Tukamushaba, Eddy K.; Katongole, Celestine
    The study was carried to examine the relationship between tourism enabling environment, investment in tourism and tourism related sectors, and poverty reduction in communities around protected areas. It was guided by four objectives of examining the relationship between tourism education and training and growth of indigenous capabilities, the relationship between community participation and involvement in tourism planning and development and community empowerment, the relationship between government political will and commitment and growth of tourism support infrastructure and the relationship between community empowerment and poverty reduction. The study took a cross section study design and the questionnaires were filled by the respondents with the help of trained research assistants. A sample of 310 was used. The findings revealed that there was a significant relationship between tourism enabling environment, investment in tourism and tourism related sectors, and poverty reduction. The key recommendation was to always involve local communities in planning and development of new tourism activities through organisation of community workshops, and seminars where people should be able to share their views on activities that will eventually affect them.
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    Modeling and Forecasting Inbound Tourism Demand for Long-Haul Markets of Beijing
    (Journal of China Tourism Research, 2013) Tukamushaba, Eddy K.; Shanshan Lin, Vera; Bwire, Thomas
    This paper aims to identify themost influencing factors ofBeijing’s inbound tourismdemand using the autoregressive distributed lag model (ADLM) and then generates forecasts of international tourist arrivals from the United States, the United Kingdom, and Canada for the period of 2010Q3–2015Q4. The general-to-specific modeling approach was adopted to achieve final models while the exponential smoothing method was used to produce forecasts for independent variables.Results show that factors such as “word of mouth” effect, income level of the origin source markets, the costs of tourism in Beijing, and the cost of tourism in the competing destinations are crucial determinants of the tourism flows from three longhaul international markets. A group of error measures, such as the mean absolute percentage error (MAPE), root mean square percentage error (RMSPE), mean absolute error (MAE), root mean square error (RMSE), and Theil’s U statistic, were used to evaluate the forecasting accuracy. The results suggest that all three models have good forecasting abilities with theMAPEsranging from 5.73%to 14.89%. Implications are discussed and recommendations as well as future research directions are provided.
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    Modeling Service Quality Improvement Priorities in Selected Hotels for Efficient Service Delivery
    (International Journal of Tourism Sciences, 2012) Tukamushaba, Eddy K.; Musinguzi, Dan; Katongole, Celestine; Xiao, Honggen
    This paper develops an integrated performance model that is aimed at improving service quality and providing accurate indicators that guide hotel managers in improving service priorities that promote customer satisfaction and eliminate resource wastage. The study was guided by three objectives of determining the level of importance of selected service quality attributes the level of satisfaction with selected service quality attributes and establishing the key service quality attributes that aid managers focus their improvement efforts. Quantitative techniques were used based on a sample size of 238 respondents selected from 30 hotels labeled as Common wealth Heads Of Government Meeting hotels in 2007. The findings indicate that out of the 22 service quality items, 13 needed
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    Organizational Justice and Employee Job Effectiveness in Family Businesses in Uganda: The Mediating Role of Organizational Support
    (Palgrave Macmillan, New York, 2016) Acquaah, Moses; Amoako-Gyampah, Kwasi; Tukamushaba, Eddy K.
    The importance of perceived fairness or justice in engendering positive attitudes and proactive behaviors at the workplace by employees is well established in the literature (Cohen-Charash & Spector, 2001 ; Colquitt, Conlon, Wesson, Porter, & Ng, 2001 ). The signifi cance of perceived organizational justice is demonstrated by its infl uence (both positive and negative) on work attitudes and behaviors by employees at the workplace. Some of the positive attitudes and behaviors include organizational sup-
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    Qatar, tourism
    (Encyclopaedia of Tourism. Springer, 2015) Musinguzi, Dan; Tukamushaba, Eddy K.; Ei Khatib, Razan
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    Self-transcendence: an alternative explanation for voluntourism in developing countries
    (International Journal of Sustainable Society, 2017) Tukamushaba, Eddy K.; Xiao, Honggen; Ladkin, Adele
    Travel associated with volunteering activities has been on increase and has attracted a cross section of people with varying demographic characteristics. This paper argues for self-transcendence as an alternative altruistic motivation for VOLUNtourists to travel to developing countries. A descriptive research design was used to guide the research process. A sample of 501 respondents who had completed their visit to Uganda for various reasons was used. Results indicate that, there was no significant association between gender and purpose of the visit, while age group was significantly associated with the purpose of visiting. Most visitors were seeking what was perceived to be at a being level. In Uganda most facilities within tourist attractions favour the adult age group and it is recommended that special consideration be put towards the development of affordable accommodation to cater for all age groups.
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    Service quality assessment of transportation and government services: a study of the Hong Kong tourism industry
    (International Journal of Hospitality and Event Management, 2014) Tukamushaba, Eddy K.; George, Babu P.
    This paper presents the results of a study examining service quality assessment of selected sectors of the Hong Kong tourism industry. The functioning of three related sectors of air, rail, and road transport, as well as tourism related government departments, is considered. Identification of the visitors and their perceptions of quality of service offered by these sectors are examined. In order to establish the importance of each of the service quality attributes in determining each sector’s performance, importance-performance analysis was conducted on the airlines, public transport, and government agencies such as police, immigration, customs, and leisure and cultural services. The implications of the results obtained are discussed
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    Theory in Hospitality, Tourism, and Leisure Studies
    (Journal of hospitality marketing & management, 2013) Smith, Stephen L. J.; Xiao, Honggen; Nunkoo, Robin; Tukamushaba, Eddy K.
    The term theory is used with diverse meanings, resulting in miscommunication and misunderstanding. This article examines how theory, as a word, is used in three leading journals in each of hospitality, tourism, and leisure studies fields over a 20-year period. Utilizing an iterative and comparative hierarchical coding, seven different forms of theory and trends in their usage by scholars over the 20 years are identified. Among the notable trends are: (a) a marked increase in the appearance of “theory” (as a word) and its variants over the years; (b) the virtual disappearance of natural science-type theory in the three fields; and (c) a dramatic rise in the use of theory as an analogy rather than as a substantive term. Implications and limitations of the study are also discussed
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    Tourism training and education, Community empowerment and Participation in tourism planning and development. A case of Uganda
    (Journal of Tourism, 2011) Tukamushaba, Eddy K.; Okech, Roselyne N.
    This paper develops a model that explains the relationship between tourism training and education, community empowerment and participation in tourism planning and development in communities around protected areas in Uganda. Data was collected using a survey conducted in communities around Queen Elizabeth National Park in the western part of Uganda. The study focused of adult members in households following Uganda National Bureau of statistics guidelines of 2002 population census. A total of 310 questionnaires were distributed and 294 were utilized for data analysis. Qualitative data was also solicited through interviews with selected residents. Results indicate that tourism training and education together with community empowerment are strong predictors of community participation and involvement in tourism planning and development. Community empowerment was found to have a greater impact on the outcome variable. Conducting research into this important area of community participation and involvement tourism planning and development is expected to contribute knowledge towards the body of research in tourism growth and development in developing countries. When Communities living near the protected tourism resources are empowered to make investment decisions in tourism ventures through tourism education and training, it is likely to motivate them to get involved in planning and development of tourism. This study is one of the first in attempting to develop a model that explains the relationship between tourism education and training, community empowerment and participation and involvement in tourism planning and development in a Uganda setting.
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    Uganda, tourism
    (2015) Tukamushaba, Eddy K.; Musinguzi, Dan
    The Republic of Uganda occupies 241,038 km2, of which 81.8%is covered by land and 18.2%by water. It has an estimated population of 36 million with annual growth rate of 3.24 % (CIA 2014). Uganda is bordered by the Republic of South Sudan to the north, ▶Kenya to the east, the Democratic Republic of the Congo to the west, and ▶Tanzania and ▶Rwanda to the South. Today, the country is a major African ▶destination that has developed since the 1950s. It is divided into four main administrative regions (central, western, eastern, and northern) with theWestern region having most of the attractions (Figure 1).
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    Understanding service experience and its impact on brand image inhospitality sector
    (International Journal of Hospitality Management, 2015) Tukamushaba, Eddy K.; Manhasa, Parikshat S.
    tThis paper provides an understanding of customers’ common expectations and other important factorsthat enhance service experience during guest stay in the three selected four star rated hotels in Jammu,Chandigarh and Delhi, India. A structured questionnaire was used to collect data from hotel managers andindividual customers. Guest’s attitudes, their expected and unexpected feedback in addition to analyzingthe important information that helps in finding out particular areas critical to customer service qualityare explored. Overall the results indicate that expectations of the guests and actual experiences are atdisparity. Viable recommendations to the hotel owners in particular and the hospitality industry overallare made which are likely to improve customer’s memorable experience