Relationship between Perceived Factors for Effective Logistics and Customer Satisfaction: A Case of Tanzania’s Telecommunication Industry
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Date
2018
Journal Title
Journal ISSN
Volume Title
Publisher
ORSEA JOURNAL
Abstract
In recent years, the Tanzania’s telecommunication industry has been
seen as one of the most evolving industries in the country due to dynamic
technological changes leading to increased levels of competition,
thereby forcing customers to constantly switch to different companies
though there are numerous logistical services provided by the
companies. This research investigates the relationship between the
perceived factors for effective logistics and customer satisfaction in
Tanzania’s telecommunication industry. Case study design methodology
was used whereby primary data were obtained through observation,
in-depth and documentary review. Findings revealed a coefficient
correlation of 0.625, thus, it was concluded that there is a strong
relationship between perceived factors for effective logistics and
customer satisfaction. It is recommended that for telecommunication
companies to effectively serve their customers and survive in this highly competitive market, there is need for the telecom companies to put a lot
of emphasis on perceived factors for effective logistics. Managerial
and theoretical implications are also well discussed in this article.
Description
Keywords
Perceived Factors, Effective Logistics, Customer Satisfaction, Tanzania’s Telecommunication Industry
Citation
Tusiime, W., Ahimbisibwe, A., & Nangoli, S. (2018). Relationship between Perceived Factors for Effective Logistics and Customer Satisfaction: A Case of Tanzania’s Telecommunication Industry. ORSEA JOURNAL.