The entrepreneurial ecosystem quality for sustainable franchising Mediating effects of public–private–partnership (PPP) support in Uganda
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Date
2019
Journal Title
Journal ISSN
Volume Title
Publisher
World Journal of Entrepreneurship, Management and Sustainable Development.
Abstract
The purpose of this paper is to establish the mediation effects of public–private–partnership
(PPP) on the association between complementary entrepreneurial networking and the entrepreneurial
ecosystem quality for sustainable franchising.
Design/methodology/approach – A structured questionnaire was used to collect this study’s qualitative
data from a study population of sub-franchisor organizations in Uganda. Statistical techniques were used to
analyze the data.
Findings – Part of the authorized distributors’ mutually beneficial networking is directly connected to
multi-actor networks that continuously simplify their local access to affordable franchise financing, mentors
and supportive leaders. Also, the same association is mediated through PPP supported franchise-business
information and widely appealing awards to be won.
Research limitations/implications – One of the areas for further study is a related study on the
moderating effects of the PPP support in another developing country, which is clarified in this study.
Originality/value – The complexity theory has provided an explanation of the entrepreneurial ecosystem
quality for sustainable franchising across the rural and urban markets in an African country.
Description
Keywords
Sustainability, Sustainable development, Business, Entrepreneurship, Strategy
Citation
Mutumba, A., Ngoma, M., Munene, J. C., & Ntayi, J. M. (2019). The entrepreneurial ecosystem quality for sustainable franchising: Mediating effects of public–private–partnership (PPP) support in Uganda. World Journal of Entrepreneurship, Management and Sustainable Development. DOI 10.1108/WJEMSD-04-2019-0027