The entrepreneurial ecosystem quality for sustainable franchising Mediating effects of public–private–partnership (PPP) support in Uganda
Munene, J. C.
Ntayi, Joseph M.
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The purpose of this paper is to establish the mediation effects of public–private–partnership (PPP) on the association between complementary entrepreneurial networking and the entrepreneurial ecosystem quality for sustainable franchising. Design/methodology/approach – A structured questionnaire was used to collect this study’s qualitative data from a study population of sub-franchisor organizations in Uganda. Statistical techniques were used to analyze the data. Findings – Part of the authorized distributors’ mutually beneficial networking is directly connected to multi-actor networks that continuously simplify their local access to affordable franchise financing, mentors and supportive leaders. Also, the same association is mediated through PPP supported franchise-business information and widely appealing awards to be won. Research limitations/implications – One of the areas for further study is a related study on the moderating effects of the PPP support in another developing country, which is clarified in this study. Originality/value – The complexity theory has provided an explanation of the entrepreneurial ecosystem quality for sustainable franchising across the rural and urban markets in an African country.
- Social Sciences