The entrepreneurial ecosystem quality for sustainable franchising Mediating effects of public–private–partnership (PPP) support in Uganda

Abstract

The purpose of this paper is to establish the mediation effects of public–private–partnership (PPP) on the association between complementary entrepreneurial networking and the entrepreneurial ecosystem quality for sustainable franchising. Design/methodology/approach – A structured questionnaire was used to collect this study’s qualitative data from a study population of sub-franchisor organizations in Uganda. Statistical techniques were used to analyze the data. Findings – Part of the authorized distributors’ mutually beneficial networking is directly connected to multi-actor networks that continuously simplify their local access to affordable franchise financing, mentors and supportive leaders. Also, the same association is mediated through PPP supported franchise-business information and widely appealing awards to be won. Research limitations/implications – One of the areas for further study is a related study on the moderating effects of the PPP support in another developing country, which is clarified in this study. Originality/value – The complexity theory has provided an explanation of the entrepreneurial ecosystem quality for sustainable franchising across the rural and urban markets in an African country.