Perceived Credibility of Social Networking Technologies in Uganda's Institutions of Higher Learning

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dc.contributor.authorBwiino, Keefa,
dc.contributor.authorBumaali, Lubogoyi
dc.contributor.authorMayoka, Kituyi Geoffrey
dc.date.accessioned2022-11-05T12:49:11Z
dc.date.available2022-11-05T12:49:11Z
dc.date.issued2017
dc.description.abstractPurpose: The study aims to examine the influence of Perceived Credibility on the use of Social Networking Technologies (SNTs) in institutions of higher learning in Uganda. The Study evaluates the influence of Perceived Ease of Use, Perceived Usefulness and Perceived Credibility on the adoption of Social Networking Technologies. Research Methodology: The study opted for cross sectional survey methodology to gather data from 146 institutions of higher learning on the variables captured by the modified Perceived Ease of Use, Perceived Usefulness and Perceived Credibility construct. Findings: Results of correlation and regression analysis indicated that in addition to Perceived Ease of Use and Perceived Usefulness, a positive and significant relationship exists between Perceived Credibility and SNTs adoption. Research Limitations: The Study was limited to senior managers, further research is recommended to investigate the perceived credibility of SNTs by Students and Lecturers because they are the actual users of such technologies.en_US
dc.identifier.citationBwiino, K., Lubogoyi, B., & Mayoka Kituyi, G. (2017). Perceived credibility of social networking technologies in Uganda’s institutions of higher learning.en_US
dc.identifier.issn2249-460x
dc.identifier.urihttps://nru.uncst.go.ug/handle/123456789/5172
dc.language.isoenen_US
dc.publisherGlobal Journal of Human-social Scienceen_US
dc.subjectSocial networking technologiesen_US
dc.subjectPerceived credibilityen_US
dc.subjectPerceived ease of useen_US
dc.subjectPerceived usefulnessen_US
dc.subjectInstitutions of higher learningen_US
dc.titlePerceived Credibility of Social Networking Technologies in Uganda's Institutions of Higher Learningen_US
dc.typeArticleen_US
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