Perceived Credibility of Social Networking Technologies in Uganda's Institutions of Higher Learning

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Global Journal of Human-social Science
Purpose: The study aims to examine the influence of Perceived Credibility on the use of Social Networking Technologies (SNTs) in institutions of higher learning in Uganda. The Study evaluates the influence of Perceived Ease of Use, Perceived Usefulness and Perceived Credibility on the adoption of Social Networking Technologies. Research Methodology: The study opted for cross sectional survey methodology to gather data from 146 institutions of higher learning on the variables captured by the modified Perceived Ease of Use, Perceived Usefulness and Perceived Credibility construct. Findings: Results of correlation and regression analysis indicated that in addition to Perceived Ease of Use and Perceived Usefulness, a positive and significant relationship exists between Perceived Credibility and SNTs adoption. Research Limitations: The Study was limited to senior managers, further research is recommended to investigate the perceived credibility of SNTs by Students and Lecturers because they are the actual users of such technologies.
Social networking technologies, Perceived credibility, Perceived ease of use, Perceived usefulness, Institutions of higher learning
Bwiino, K., Lubogoyi, B., & Mayoka Kituyi, G. (2017). Perceived credibility of social networking technologies in Uganda’s institutions of higher learning.