Influence of Performance Expectancy on Commercial farmers’ Intention to Use Mobile-based Communication Technologies for Agricultural market Information Dissemination in Uganda

Simple item page
dc.contributor.authorEngotoit, Benard
dc.contributor.authorMayoka Kituyi, Geoffrey
dc.contributor.authorBukoma Moya, Musa
dc.date.accessioned2022-11-05T12:23:35Z
dc.date.available2022-11-05T12:23:35Z
dc.date.issued2016
dc.description.abstractThe study seeks to examine the relationship between Performance Expectancy and Behavioural Intention to Use Mobile-based Communication Technologies for Agricultural Market Information Dissemination in Uganda. Design/methodology/approach: A descriptive field survey method was adopted. A total of 302 commercial farmers and agribusiness traders in Eastern Uganda participated in the study from whom data was collected using self-administered questionnaires. Descriptive statistics, factor analysis, correlation and regression analyses were used in the study. Findings: The findings reveal a significant positive relationship between Performance Expectancy and Behavioural Intentions to use mobile-based communication technologies for agricultural information access and dissemination. This implies that, commercial farmers’ behavioural intentions to use mobile-based communication technologies for agricultural market information dissemination and access will be influenced if they anticipate mobile-based communication technologies to offer greater performance in their daily transactions. Research limitations: This study was conducted in the context of resource constrained countries particularly in sub-Saharan Africa however reflecting knowledge from other contexts. The study was conducted with a structured questionnaire being the main data collection tool and this limited the study from collecting views outside the questions asked in the questionnaire. The variables studied could not be analyzed for a long time given that the study was cross sectional in nature. Practical implications: The study provides recommendations on how to further boost farmers’ behavioral intentions to use mobile-Based communication technologies for agricultural information dissemination. Policy makers need to ensure that policies are put in place that encourage third party software developers and telecommunication companies to provide software products and solutions that are beneficial to the commercial farmers and can enable them complete their agricultural transactions in time. Social Implications: The study provides critical literature on the influence of performance expectancy on commercial farmers’ behavioral intentions to use mobile-Based communication technologies for agricultural market information access and dissemination in resource constrained settings. Originality/value: It is noted that farmers are slowly progressing to newer mobile ICT tools for market information access and dissemination, however, little is known as to why they are slowly adopting these mobile technologies for agricultural purposes.en_US
dc.identifier.citationEngotoit, B., Kituyi, G. M., & Moya, M. B. (2016). Influence of performance expectancy on commercial farmers’ intention to use mobile-based communication technologies for agricultural market information dissemination in Uganda. Journal of Systems and Information Technology.en_US
dc.identifier.urihttps://www.emerald.com/insight/content/doi/10.1108/JSIT-06-2016-0037/full/html
dc.identifier.urihttps://nru.uncst.go.ug/handle/123456789/5170
dc.language.isoenen_US
dc.publisherJournal of Systems and Information Technologyen_US
dc.subjectMobile-based communication technologies (MBCTs)en_US
dc.subjectAgricultural information disseminationen_US
dc.subjectPerformance Expectancyen_US
dc.subjectBehavioural intentions to useen_US
dc.titleInfluence of Performance Expectancy on Commercial farmers’ Intention to Use Mobile-based Communication Technologies for Agricultural market Information Dissemination in Ugandaen_US
dc.typeArticleen_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Influence of Performance Expectancy on Commercial farmers’.pdf
Size:
417.92 KB
Format:
Adobe Portable Document Format
Description:
Article
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Engineering and Technology