Influence of Performance Expectancy on Commercial farmers’ Intention to Use Mobile-based Communication Technologies for Agricultural market Information Dissemination in Uganda
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Date
2016
Journal Title
Journal ISSN
Volume Title
Publisher
Journal of Systems and Information Technology
Abstract
The study seeks to examine the relationship between Performance Expectancy and
Behavioural Intention to Use Mobile-based Communication Technologies for Agricultural
Market Information Dissemination in Uganda.
Design/methodology/approach: A descriptive field survey method was adopted. A total of 302
commercial farmers and agribusiness traders in Eastern Uganda participated in the study from
whom data was collected using self-administered questionnaires. Descriptive statistics, factor
analysis, correlation and regression analyses were used in the study.
Findings: The findings reveal a significant positive relationship between Performance
Expectancy and Behavioural Intentions to use mobile-based communication technologies for
agricultural information access and dissemination. This implies that, commercial farmers’
behavioural intentions to use mobile-based communication technologies for agricultural market
information dissemination and access will be influenced if they anticipate mobile-based
communication technologies to offer greater performance in their daily transactions.
Research limitations: This study was conducted in the context of resource constrained countries
particularly in sub-Saharan Africa however reflecting knowledge from other contexts. The study
was conducted with a structured questionnaire being the main data collection tool and this
limited the study from collecting views outside the questions asked in the questionnaire. The
variables studied could not be analyzed for a long time given that the study was cross sectional in
nature.
Practical implications: The study provides recommendations on how to further boost farmers’
behavioral intentions to use mobile-Based communication technologies for agricultural
information dissemination. Policy makers need to ensure that policies are put in place that
encourage third party software developers and telecommunication companies to provide software
products and solutions that are beneficial to the commercial farmers and can enable them
complete their agricultural transactions in time.
Social Implications: The study provides critical literature on the influence of performance
expectancy on commercial farmers’ behavioral intentions to use mobile-Based communication
technologies for agricultural market information access and dissemination in resource
constrained settings.
Originality/value: It is noted that farmers are slowly progressing to newer mobile ICT tools for
market information access and dissemination, however, little is known as to why they are slowly
adopting these mobile technologies for agricultural purposes.
Description
Keywords
Mobile-based communication technologies (MBCTs), Agricultural information dissemination, Performance Expectancy, Behavioural intentions to use
Citation
Engotoit, B., Kituyi, G. M., & Moya, M. B. (2016). Influence of performance expectancy on commercial farmers’ intention to use mobile-based communication technologies for agricultural market information dissemination in Uganda. Journal of Systems and Information Technology.