Principles of Corporate Social Responsibility (CSR) A guide for students and practicing managers in developing and emerging countries
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Date
2012
Journal Title
Journal ISSN
Volume Title
Publisher
Strategic Book Publishing and Rights Co.
Abstract
Principles of Corporate Social Responsibility (CSR): A guide for
students and practicing managers in developing and emerging countries,
is a book that can be used to teach a thirteen-week course unit at
undergraduate level, or it can be used by practicing managers to
understand the practice of CSR. It is founded on the premise that
businesses and organizational activities are organized and conducted
for the purpose of making money for their owners, as well as members
of the public who have invested in the company (shareholders).
The emerging concept of Corporate Social Responsibility (CSR),
however, suggests that businesses and organizations also have obligations
and responsibilities to the many other entities affected by their
decisions. These entities are called “stakeholders” and include
employees, suppliers, customers, communities and even the environment.
Therefore, this course unit intends to equip students (who are
the future) and current managers with skills of how to integrate CSR
into their business strategy and operations. It starts with defining
CSR, then shows how to get involved in CSR, communicating CSR
activities to stakeholders and tracking CSR performance. It concludes
by offering students practical skills in designing CSR strategies and
using them for enhanced competitiveness, as well as tracking—
assessing and measuring the performance of CSR programs. Students
are also taught about international bodies that provide guidelines and
benchmarks for CSR activities, the UN Global Compact, Global
Reporting Initiatives, as examples.
Description
Keywords
Citation
Katamba, D. (2012). Principles of corporate social responsibility (CSR): A guide for students and practicing managers in developing and emerging countries. Strategic Book Publishing.