New Product Development Practices and Growth of Small and Medium Enterprises in Greater Kampala Metropolitan Area, Uganda

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Date
2020Author
Tukundane, Benson
Kibuuka, Muhammad
Sunday, Arthur
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Show full item recordAbstract
Small and medium enterprises play an important role
in the economies of developed and developing countries across
the globe. SMEs contribute approximately 20% of GDP in most
developing countries. Thus, their growth and survival has
become of great concern for most developing countries. Previous
studies have indicated that new product development practices
have been identified as a successful tool for small and medium
enterprises towards satisfying the changing needs of the market
and to remain competitive. Apparently, due to a weak link
between new product development and Growth of SMEs in
Uganda, it appears that there is need for a greater emphasis on
studies that link new product development and growth of SMEs.
In this study mixed methods approach and cross-sectional
research designs were used to establish the effect of new product
development on growth of small and medium enterprises in
greater Kampala metropolitan area on a sample of 226 top
administrators of SMEs. Findings revealed approximately a
large correlation between new product development practices
and growth of SMEs. Linear regression results revealed that
31.92% of growth of SMEs according to this study was explained
by variations in new product development practices.
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