Beyond Diagnosis: Framing Family Planning in Uganda’s Print Media
Kyomuhendo, Marjorie N.
Nassanga, Goretti Linda
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Family planning promotion through the press is a popular development strategy in Africa. However, few studies have examined how print media content on family planning is framed. Premised on the framing theory, this article examines how two newspapers, namely The New Vision and the Monitor in Uganda frame news on family planning. A summative content analysis was conducted on 45 articles using pre-determined diagnostic frames that define a problem, prognostic frames that offer a solution and motivational frames that call for action. The findings reveal that most news adopted the diagnostic frame yet more motivational and prognostic news framing could stimulate the demand for family planning services.
- Social Sciences