NRU :: Browsing by Author "Ngoma, Muhammed"

Browsing by Author "Ngoma, Muhammed"

Now showing 1 - 18 of 18

Action and Action-Regulation in Entrepreneurship: Evaluating a Student Training for Promoting Entrepreneurship
(Academy of Management Learning & Education, 2015) Gielnik, Michael M.; Frese, Michael; Kahara-Kawuki, Audrey; Wasswa Katono, Isaac; Kyejjusa, Sarah; Ngoma, Muhammed; Munene, John; Namatovu-Dawa, Rebecca; Nansubuga, Florence; Orobia, Laura; Oyugi, Jacob; Sejjaaka, Samuel; Sserwanga, Arthur; Walter, Thomas; Marie Bischoff, Kim; Dlugosch, Thorsten J.
Action plays a central role in entrepreneurship and entrepreneurship education. Based on action regulation theory, we developed an action-based entrepreneurship training. The training put a particular focus on action insofar as the participants learned action principles and engaged in the start-up of a business during the training. We hypothesized that a set of action-regulatory factors mediates the effect of the training on entrepreneurial action. We evaluated the training’s impact over a 12-month period using a randomized control group design. As hypothesized, the training had positive effects on action-regulatory factors (entrepreneurial goal intentions, action planning, action knowledge, and entrepreneurial self-efficacy) and the action-regulatory factors mediated the effect of the training on entrepreneurial action. Furthermore, entrepreneurial action and business opportunity identification mediated the effect of the training on business creation. Our study shows that action-regulatory mechanisms play an important role for action-based entrepreneurship trainings and business creation.
Business Networking and Internationalization: Testing the Mediation Role of Organizational Learning
(World Journal of Entrepreneurship, Management and Sustainable Development, 2020) Sendawula, Kasimu; Ngoma, Muhammed; Bananuka, Juma; Kimuli, Saadat Nakyejwe Lubowa; Kabuye, Frank
The purpose of this study was to establish the mediation role of organizational learning in the relationship between business networking and internationalization of manufacturing small and medium-sized enterprises (SMEs) using evidence from Uganda. This study is cross sectional and correlational. Data were collected through a questionnaire survey of 96 manufacturing SMEs. Data were analyzed through correlation coefficients, hierarchical regression and mediation analysis using Statistical Package for the Social Sciences and MedGraph - Excel Version.
Customer relationship management technologies, service quality and customer loyalty in the hotel industry in Uganda
(Journal of Management & Administration, 2020) Ngoma, Muhammed; Ruqqaiya, Naluwooza; Bukoma Moya, Musa; Ntale, Peter Dithan
This paper seeks to evaluate the relationship between Customer Relationship Management, service quality and customer loyalty among Uganda's hotels. This was a cross-sectional study design and largely quantitative. A convenience sample of 460 customers was drawn from registered hotels in the Central region of Uganda. With a response rate of 91%, we established significant positive relationships between CRM and service quality; CRM and customer loyalty; service quality and customerloyalty. CRM and service quality predicted 28% of the variance in customer loyalty, with CRM being the most significant predictor. The factors affecting hotel industry may differ from other sectors. Therefore, the findings in this paper may not be generalized in other sectors. Similar studies with relatively larger samples should be carried out in other sectors. From a Ugandan perspective and the East African region at large, there are inadequate studies that emphasize the role of CRM and Service Quality in creating loyal customers in the hospitality industry. This research empirically provides an improved model of how profitable loyal customers can be created.
Entrepreneurial mindset: Examining the contribution of deliberative and implemental mindsets to SME internationalization
(Journal of Small Business Strategy, 2021) Ahimbisibwe, Godwin M.; Ntayi, Joseph M.; Ngoma, Muhammed; Bakunda, Geoffery; Munene, John C.; Esemu, Timothy
The purpose of this study was to establish the contribution of deliberative mindset and implemental mindset to SME (small and medium enterprises) internationalization. This study employed cross-sectional and correlational research designs. Data were collected through a questionnaire survey of exporting SME owners and managers. Data was analyzed with the help of Statistical Package for Social Sciences (SPSS) and SmartPLS. Results suggest that implemental mindset significantly contributes to variances in SME internationalization unlike deliberative mindset. The findings in this study imply that increased levels of internationalization among SMEs in a developing country like Uganda can be achieved by those managers and owners who possess an implemental mindset. This study provides initial empirical evidence of the contribution of deliberative and implemental mindsets to SME internationalization using evidence from Uganda – a developing country.
Entrepreneur’s Intrapersonal Resources and Enterprise Success among Micro and Small Scale Women Entrepreneurs
(Journal of Enterprising Culture, 2015) Katongole, Celestine; Munene, John C.; Ngoma, Muhammed; Dawa, Samuel
The study explores the relationship between intrapersonal resources (formal schooling, formal entrepreneurial education and training, and informal entrepreneurial training and education) and success of micro and small enterprises (MSEs). Using Structural Equation Modeling, the study tested the mediating role of entrepreneurial competence in this relationship on a sample of 303 women drawn from the tourism and hospitality sector. The results reveal that entrepreneurial competence plays a mediating role in the relationship between intrapersonal resources and enterprise success. The results also show that informal entrepreneurial training is important in complementing formal entrepreneurial training and education towards enterprise success. It is also shown that formal schooling has a weak relationship with entrepreneurial competence but has varying relationships with both financial and non-financial success.
Export Market Orientation, Innovation and Performance of Fruit Exporting Firms in Uganda
(European Scientific Journal, 2013) Ahimbisibwe, Godwin. M.; Ntayi, Joseph .M.; Ngoma, Muhammed
The purpose of this study was to investigate the impact of export market orientation, innovation on the export performance of fruit exporting firms in Uganda. The study was prompted by the fact that Uganda’s fruit exports were growing marginally when compared to other fruit exporting countries in the COMESA region. And it wasn’t clear whether this trend could be attributed to low levels of export market orientation and innovativeness that seemed to characterise most of the fruit exporting firms in Uganda, besides research on export market orientation, innovation and export performance is disappointingly scarce in Uganda. Therefore, a quantitative cross sectional research design was adopted to undertake the study. A field study using simple random sampling was used to select a sample of 56 firms whose 3 top executives were key informants. Correlation analysis was carried out on the study and the findings revealed a significant positive between innovation, market orientation and export performance of fruit exporting firms in Uganda which confirmed earlier submissions by previous researchers. However when a regression model was conducted, it was observed that innovation was a significant predictor of export performance while export market orientation wasn’t. It was therefore recommended that fruit exporting firms in Uganda should focus more on innovation if they are to enhance their export performance.
How do transport companies execute strategies in a volatile environment? A qualitative inquiry
(Emerald Group Publishing Limited, 2024-04) Ssekiziyivu, Bob; Bagire, Vincent; Ngoma, Muhammed; Nkurunziza, Gideon; Abaho, Ernest; Hassan, Bashir
Purpose – The purpose of this study was to explore how transport companies in Uganda execute strategies in a turbulent business environment. Design/methodology/approach – The study adopted an exploratory qualitative methodology using the data collected through an open-ended instrument. Utilizing the qualitative data analysis software QSR NVivo9, the data were analyzed following the Gioia's methodology. Verbatim texts were used to explain the emergent themes. Findings – The study's findings show that to successfully execute strategies, companies in Uganda communicate, coordinate and put control systems in their operations. The activities undertaken include customer care, timely settlement of complaints, comfortable seats, playing local music, partnerships with reliable fuel stations, setting up strategic offices, cost management, use of experienced drivers, sub-renting vehicles and inspections. Originality/value – The study produces a pioneering result of how transport companies execute strategies in a turbulent business environment, an aspect that has not been adequately highlighted in previous studies.
Interagency collaboration for graduate employment opportunities in Uganda Gaps in the structure of organizations
(Education+ Training, 2020) Ntale, Peter; Ssempebwa, Jude; Musisi, Badiru; Ngoma, Muhammed; Musoke Genza, Gyaviira; Kimoga, Joseph; Byalusaago Mugimu, Christopher; Mpeera Ntayi, Joseph; Balunywa, Wasswa
The purpose of this paper is to identify gaps in the structure of organizations that hinder collaboration of organizations involved in the creation of graduate employment opportunities in Uganda. Design/methodology/approach – Data was collected from staff and leaders of 14 organizations that were purposely selected to represent government, private, and civil society organizations. These organizations were selected based on their mandates, which touch on the employability of university graduates in the country in very direct ways. This was a cross-sectional survey design—based on a self-administered questionnaire, key informant interviews, and documentary analysis. Findings – Organizations were found to have “Tell”/directive decision-making, high power distance between employees, and jobs were not coded in a way that gives employees freedoms to interact and build collaborative relationships. Finally, rules and regulations were very restrictive, disorienting employee’s abilities to collaborate. Research limitations/implication – This research concentrated on the gaps that exist in the structure of organizations from which the results point to inadequate relational, interactional, inclusive, and democratic space among different stakeholders. It would be useful for future research to examine the extent to which the structure of organizations not only impacts collaboration but also measures the level to which it affects organizational performance. Practical implications – The knowledge economy of the twenty-first century demands for collaborative engagements with different stakeholders if they are to survive the competitive business environment. Collaborative engagement helps in the sharing of knowledge, expertise, and resources, development of more coherent services, facilitation of innovation and evaluation, avoiding duplication of work, and minimizing conflicts and competition while creating synergy among partners. Originality/value – Unlike previous studies, which have examined employability of graduates from a supply side perspective, this study investigates organizations from both the supply and demand perspectives and identifies synergy that is as a result of bringing organizations to work together.
Internationalization of African-ethnic restaurants: A qualitative enquiry using the dynamic capabilities perspective
(Tourism Management Perspectives, 2017) Omuudu Otengei, Samson; Bakunda, Geofrey; Ngoma, Muhammed; Ntayi, Joseph M.; Munene, John C.
The study analyzes the relationship between dynamic capabilities and the degree of inward internationalization of African-ethnic restaurants in East Africa. A qualitative approach using ten case restaurants assessed adaptive, absorptive and innovative capabilities and, howthey relatewith degree of inward internationalization. The study establishes that food quality assurance, food authenticity, personalized service and security assurance are used by ethnic restaurants to increase food tourist inflows. The study further found that knowledge absorption capacity helped ethnic restaurants to attract and retain food tourists. The study also found that innovative capabilities including adoption of new technology, adopting eclectic approaches and the ability to provide awide assortment of dishes and regular menu updateswas very instrumental in enhancing the level of inward internationalization. As such, the study through three models provides a theoretical explanation for the degree of inward internationalization of African-ethnic restaurants, and presents its theoretical, methodological, policy and managerial implications.
Is COVID-19 threatening electoral democracy in Uganda? Readiness to accept “scientific voting” (electronic voting) amidst the COVID-19 pandemic
(Regulation and Governance, 2021) Ntale, Peter Dithan; Ngoma, Muhammed
The purpose of this paper is to assess the readiness of Ugandans to accept electronic voting under the restrictive conditions of theCOVID-19 pandemic. Design/methodology/approach – A semi-structured questionnaire, built on a five-point-Likert scale with responses ranging from 1 – strongly disagree to 5 – strongly agree was used to get quantifiable data from four main electoral stakeholders i.e. the policymakers, urban and semi-urban youth, rural voters and government officials. These stakeholders were purposively and conveniently selected because of the influential roles they play in promoting electoral democracy in Uganda. Using a cross-sectional survey design, the authors adopted correlational and quantitative research designs to collect and analyse data. Data was collected from a maximum sample size of 384 as recommended by Krejcie and Morgan (1970) from which 252 useful responses (65.6% response rate) were obtained. Using a statistical package for social scientists version 21.0, the authors performed a Pearson correlation coefficient to determine the relationships between study variables and linear regression analysis to predict the readiness of the stakeholders to accept e-voting more especially under the constraints caused by the COVID-19 pandemic. Findings – There was a positive significant relationship between perceived usefulness (PU) and attitude towards adoption, perceived ease of use and attitude towards adoption, attitude and readiness and finally trust propensity and readiness. The regression results show that 65% of the variations in readiness to adopt e-voting can be explained by perceived ease of use, PU, trust propensity and attitude towards adoption. Attitude towards adopting e-voting accounts for the highest variations in the model followed by trust propensity and finally PU. However, perceived ease of use was found to be insignificant. Research limitations/implications – The study was limited to only PU, perceived ease of use, trust propensity, attitudes towards using/adoption and readiness to accept e-voting amidst the COVID-19 strict conditions. In Africa, electoral democracy can be influenced by a number of factors such as finances, education levels, sectarianism, voter rigging, perceived risk, political and economic environment. These were not taken into consideration yet they would affect the stakeholders’ attitudes and perceptions which would directly or indirectly affect the adoption of electronic voting. Practical implications – Given the low levels of technology infrastructure in the country, there is a general low uptake of technology-oriented systems. The internet reach is low and quality is poor whilst the radio and televisions network is limited to a few urban settings, poor quality technology systems such as the recently acquired voter biometric systems and the constant government actions to switch off the internet and social media whenever there are contentious political issues. These inadequacies together with the restrictive COVID-19 conditions have compromised the participation of stakeholders which dents the stakeholders’ readiness to accept e-voting which consequently compromises electoral democracy in the country. Therefore, government, electoral observers, the international community and civil society organizations need to accelerate the technology infrastructure development in the country, training and development of technical skills and competences, as well asmassmobilization on the use of technologyoriented platforms aimed at promoting electoral democracy. The country should come up with ICT policies and regulations that encourage the use of ICT in areas that promote democracy. These mayinclude; the use of an easy e-voting system such as emails and voting via the post office. Also, Lawmakers, civil society organizations and the international community should make it punitive for anyone who disenfranchises people through internet disconnection, denial of access to broadcast, print and online media. These interventions will restore peoples’ attitudes and perceptions towards electronic voting, consequently increasing their levels of participation in the electioneering process. Originality/value – The Ministry of Health, the Uganda Police Force and other security agencies have come out strongly to enforce the COVID-19 standard operating procedures which among others include the banning of political gatherings, processions and meetings of any kind. As a remedy, the Electoral Commission is encouraging political parties, electoral candidates, voters and other stakeholders to use technology-oriented systems such as mobile phones, broadcast and print media, the internet and others to reach out to the electorate. With the government in full control of all these electronic, print and broadcast media, having previously switched them off during the 2011 and 2016 polls consequently disenfranchising many people from their democratic rights, it remains unknown the extent to which the electorate is ready to accept and appreciate scientific voting more so during this time when restrictions against COVID-19 are not making it any better for the voters and other key participants to carry out their political and civil activities.
Moral Disengagement and the Social Construction of Procurement Officers’ Deviant Behaviours
(Journal of Management Policy & Practice, 2010) Mpeera Ntayi, Joseph; Eyaa, Sarah; Ngoma, Muhammed
In this study we attempt to explain the recent unethical practices of public procurement officers in Uganda using Bandura’s (1999) moral disengagement variables and Durkeim’s (1858-1917) notion of anomie. Perceived normative conflict and procurement planning behavior are added to the model to examine their relative effect on the behavior of procurement officers. Using data from 405 usable questionnaires collected from both Central and Local Government the study finds that Moral disengagement, perceived normative conflict, work anomie and procurement planning are significant predictors of social construction of procurement officers’ deviant behaviors. The interactive effect of moral disengagement and procurement planning behaviors diminishes the social construction of procurement officers’ deviant behaviors. These findings have both policy and managerial implication which we later present in the paper.
Perceived leadership integrity and organisational commitment
(Journal of Management Development, 2020) Nangoli, Sudi; Muhumuza, Benon; Tweyongyere, Maureen; Nkurunziza, Gideon; Namono, Rehema; Ngoma, Muhammed; Nalweyiso, Grace
The purpose of this paper is to investigate the extent to which perceived leadership integrity influences changes in organisational commitment. The premise of the study is the argument that non-financial rewards alleviate the challenges associated with low levels of commitment in economies that are riddled with incessant situations of economic scarcity. Design/methodology/approach – An explanatory study approach was adopted to investigate the envisaged linkage between the study variables from a socio-psychological perspective. Findings – The results of the study establish that perceived leadership integrity significantly influences variations in commitment among organisational employees. Research limitations/implications – The study results provide a reason for firms to invest more resources towards promoting honesty among organisational leaders. The findings of the study support the idea that perceived integrity of an organisation’s leadership generates a sustainable win–win position not only between the organisation and employees, but also among the leaders and subordinates. Practical implications – Organisations must regularly consider the drivers of organisational commitment and pay sufficient attention to non-financial drivers. As advanced by this study, a very important yet economical way of effecting such a strategy is through instituting measures that sustainably create a perception among employees that organisational leaders execute their duties with the utmost integrity. Originality/value – This article has both empirical and theoretical value. Empirically, this work is the first of its kind aimed at investigating the effect of perceived leadership integrity on organisational commitment within Uganda’s hospitality setting. Theoretically, the study extends the versatility of the hierarchy of needs theory by clarifying that higher-level needs offer a basis for explaining the effect of psychological processes (in this case, perceived leadership integrity) on behavioural changes (in this case, organisational commitment).
Percieved Brand Quality in Uganda’s Pharmaceutical Industry: The Role of Country of Origin, Marketing Orientation and Brand Affordability
(Advances in Management and Applied Economics, 2015) Ngoma, Muhammed; Ntale, Peter Dithan
The study set out to determine the role played by country of origin, marketing orientation and brand affordability in influencing the perceived brand quality of pharmaceuticals in Uganda. In a sample of 352 doctors selected through a stratified random sampling, statistical analysis revealed significant positive relationships between the variables, that is; Country of Origin, pharmaceutical marketing orientation, brand affordability and perceived brand quality. Regression results confirmed that country of origin image, brand affordability and marketing orientation were strong predictors of perceived brand quality. Overall, the independent variables explained 32.4 % of the variance in perceived brand quality. It is therefore suggested that the pharmaceutical companies should analyze the country of origin image in detail and recognize the capacity of the country within different product categories. However, given the continuous globalization of markets, it is possible to neutralize the effect of country-of-origin on the evaluation of product quality and the influence on purchasing decisions. Evidence from the literature revealed that if other forms of product quality attributes were highlighted during the product’s promotion and marketing campaigns, country-of-origin would have low effect on consumers’ perception of product quality in the pharmaceuticals.
Social Cohesion, Groupthink and Ethical Behaviour of Public Procurement Officers
(Journal of Public procurement, 2010) Mpeera Ntayi, Joseph; Byabashaija, Warren; Eyaa, Sarah; Ngoma, Muhammed; Muliira, Alex
Whereas social cohesion has been widely studied and researched by sociologist and psychologists, its application to public procurement is sparse. This study explores the connection between social cohesion, groupthink, ethical attitudes and ethical behavior of procurement officers. The study is based on a survey of 405 public procurement officers in central government. A cross-sectional survey design was used and a response rate of 58.5% attained. Self report items were used to study all the constructs. All the hypothesized relationships were found to be significant. Social cohesion, groupthink, and ethical attitudes were all significant predictors of ethical behavior, accounting for 56% of the variance. The strength of this prediction suggests the need for concerted policy intervention for dealing with unethical conduct and behavior of the procurement professionals.
Social-Economic Factors, Student Factors, Student Academic Goals and Performance of Students in Institutions of Higher Learning in Uganda
(Africa Education Review, 2017) Ngoma, Muhammed; Ntale, Peter Dithan; Abaho, Earnest
This article evaluates the relationship between social-economic factors, students’ factors, student academic goals and performance of students. The study adopts a cross-sectional survey, with largely quantitative approaches. A sample of 950 students was randomly and proportionately drawn from undergraduates in four institutions of higher learning. A response rate of 61% was recorded. We observed significant positive relationships between student factors (except competence in quantitative subjects and grades earned in high school) and student performance, as well as student learning goals and student academic performance. We did not observe a significant relationship between socio-economic factors and student performance at higher institutions. The model was significant, and explained 47% of the variation in student performance. The study recommends that higher institutions should place considerable emphasis on inculcating a reading/preparation culture among students, enforce attendance at lectures and encourage students to set learning goals, if they are to improve the performance of their students.
Stewardship behaviour and perceived goal congruence in local governments in Uganda: The moderating role of collectivism
(Leadership & Organization Development Journal, 2018) Lubogoyi, Bumaali; Kasekende, Francis; Kagaari, James; Ngoma, Muhammed; Munene, John C.; Bakunda, Geofrey
The purpose of this paper is to investigate the relationship between stewardship behaviour and perceived goal congruence. Using local governments, the paper introduces collectivism as a moderating variable to ascertain whether the mixed views in the stewardship behaviour-perceived goal congruence nexus is due to variations in collectivism. Design/methodology/approach – The paper espouses a cross-sectional descriptive and analytical design. The authors use structural equation modelling to investigate hypotheses. Using proportionate and simple random sampling procedures, a sample of 310 respondents were drawn from local governments in Uganda of which a response rate of 72.6 per cent was obtained. Findings – The findings show that stewardship behaviour and collectivism are significant predictors of perceived goal congruence. Furthermore, the magnitude effect of stewardship behaviour on perceived goal congruence depends on collectivism; implying that the assumption of non-additivity is met. Research limitations/implications – Only a single research methodological approach was employed and future research through interviews could be undertaken to triangulate. Practical implications – Variations that occur in stewardship behaviour create variations in goal congruence in local governments. It is confirmed that collectivism technically strengthens the link between stewardship behaviour and perceived goal congruence: suggesting that indeed collectivism could establish a maximal impact on the stewardship behaviour—perceived goal congruence link. Originality/value – This is one of the few studies that focus on testing the interactive effects of collectivism on the relationship between stewardship behaviour and perceived goal congruence in local governments in Uganda.
Towards fighting COVID-19: can servant leadership behaviour enhance commitment of medical knowledge-workers
(Emerald Publishing Limited, 2020) Ngoma, Muhammed; Namono, Rehema; Nangoli, Sudi; Bashir, Hassan; Nakyeyune, Swafiyya
This article examines the potential of increasing commitment of medical knowledge-workers (medical-KWs) in hospitals, particularly in handling deadly pandemics like COVID-19, through servant leadership behaviour. The authors hold that medical-KWs like doctors and nurses form the core team of knowledge-workers (KWs) at the forefront of fighting COVID-19 through seeking possible vaccines, treating patients and promoting behaviours that curtail its spread. Thus research directed towards enhancing their continued commitment is both timely and valuable. Design/methodology/approach – The study uses an explanatory cross-sectional survey design. Findings – Results reveal that servant leadership behaviour significantly explains changes in commitment of medical-KWs. Results further establish that perceived fairness – a key psychological factor – significantly explains how servant leadership enhances the commitment of medical-KWs. Research limitations/implications – Data used were sourced from medical-KWs in selected public hospitals only. Thus results may differ among medical-KWs in private hospitals, yet they have also championed the fight against COVID-19. Never the less these results provide a direction of thought to guide practice and other related studies on a wider-scale. Practical implications – In their quest to eradicate COVID-19 and its negative effects on social-economic development, nations have to actively promote servant leadership behaviour in the hospitals (by establishing quality relationships, credibility and efficient processes for delivering the shared goal) as mechanisms for sustaining the continued commitment of medical-KWs towards fighting the pandemic. Originality/value – Results portray events from an economy that has registered successes in combating pandemics like Ebola and currently COVID-19 and thus offer a plausible benchmark for practice.
Word of mouth communication: A mediator of relationship marketing and customer loyalty
(Cogent Business & Management, 2019) Ngoma, Muhammed; Ntale, Peter Dithan
A cross-sectional and quantitative study design, with the aim of explaining the relationship between relationship marketing and customer loyalty, and the mediating role of word of mouth in this relationship was undertaken. A sample of 384 was determined from a population of the mobile telecommunication users based on Krejcie & Morgan sampling framework. The study utilized 384 questionnaires. The authors conducted confirmatory factor, correlation, regression, mediation and SEM for analysis, interpretation and results. While trust, relationship satisfaction and reciprocity components of relationship marketing have been found to be significant predictors of customer loyalty in other studies, our study findings reveal contrasting results. This is a unique finding in our study. However, in line with earlier studies, our findings indicate a positive significant relationship between relationship marketing components of communication, commitment and customer loyalty. The study also finds a significant positive relationship between the relationship marketing components of communication and commitment and word of mouth and a significant positive relationship between word of mouth and customer loyalty. Telecommunication companies should pay attention to relationship encounters that build commitment, should develop targeted communication channels which build positive word of mouth communication.This will ultimately create loyal customers for mobile telecommunication companies.

Browsing by Author "Ngoma, Muhammed"

Results Per Page

Sort Options