Impact of personal cultural orientations and moral potency on self-employment intentions: the moderating role cognitive styles
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Date
2019
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
International Journal of Entrepreneurship and Small Business
Abstract
Self-employment presents a viable work opportunity for the
unemployed. However, not all unemployed individuals are attracted to
self-employment. Based on the assumptions of the situated metacognition
model of entrepreneurial mind-set and theory of planned behaviour, we explain
why unemployed individuals may evaluate self-employment as an attractive
opportunity for career progression. Using a sample of 227 unemployed young
people from East Africa, we examine the interactional effects of cognitive
style, personal cultural orientation and moral potency. Our findings show that
unemployed young individuals with an adaptive cognitive style have higher
self-employment intentions compared to their counterparts with intuitive or
analytic styles. Moderation analyses showed that the effects of risk aversion
and moral potency on self-employment intentions are conditioned by cognitive
styles. Practical implications of these findings are discussed.
Description
Keywords
Self-employment, Cognitive adaptability, Cognitive styles, Cultural orientation, Entrepreneurship
Citation
Baluku, M.M. and Otto, K. (2019) ‘Impact of personal cultural orientations and moral potency on self-employment intentions: the moderating role cognitive styles’, Int. J. Entrepreneurship and Small Business, Vol. 37, No. 4, pp.545–572.