The effect of trust and commitment on vertical collaboration and physical distribution service quality
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Date
2012
Journal Title
Journal ISSN
Volume Title
Publisher
International Journal of Business and Behavioral Sciences
Abstract
The study was prompted by the fact that research on physical distribution service quality in Uganda is
still sparse and the effect of trust and commitment on the performance of soft drinks demand chains
is less explored. This study was purposely conducted to significantly contribute in this area by adding
knowledge on the faĐtoƌs affeĐtiŶg the peƌfoƌŵaŶĐe of soft dƌiŶks’ deŵaŶd ĐhaiŶs. Data ǁas
collected from 270 manufacturers and distributors in Kampala District which is the capital city of
Uganda. The findings revealed significant positive relationships between trust, commitment and
physical distribution service quality. Commitment also had a positive effect on vertical collaboration
while trust did not significantly relate to vertical collaboration. The most significant predictor of
physical distribution service quality however, was vertical collaboration and all the study variables
accounted for 13% of the variation in Physical distribution service quality. This study contributes in
the area of physical distribution service quality and also provides implications for theory and practice.
Description
Keywords
Trust, Commitment, Vertical Collaboration, Physical Distribution Service Quality, Beverages
Citation
Derek, F., Tukamuhabwa, B. R., & Eyaa, S. (2012). The effect of trust and commitment on vertical collaboration and physical distribution service quality. International Journal of Business and Behavioral Sciences, 2(4), 49-67.