Facilitating social enterprise development through collective marketing: insights from Bukonzo Joint Co-operative Union, Western Uganda

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dc.contributor.authorIkwera, Robert
dc.contributor.authorTwongyirwe, Ronald
dc.date.accessioned2023-01-25T16:23:16Z
dc.date.available2023-01-25T16:23:16Z
dc.date.issued2019
dc.description.abstractCollective marketing is an avenue through which farmers could receive higher returns from their produce. Bukonzo Joint Co-operative Union exemplifies this: it has obtained both Fairtrade and organic certifications and, by following the Fairtrade ethos and offering farmers a guaranteed (and often) higher price, potentially has a strong role in livelihood improvement, poverty reduction, social inclusion and rural development. In this study, we showcase the role of collective marketing, explore the challenges and analyse the relevance of finance institutions in the development of co-operatives. Our qualitative study shows that collective marketing mixed with the Fairtrade ethos could strongly encourage social enterprise development and could lead to livelihood improvement in marginalised areas. However, one of the most important barriers is limited finances for the production of high-quality coffee, purchasing members’ coffee under the Fairtrade label and investment in infrastructure: availability of ethically appropriate, affordable funding options is critical in the development of social enterprises.en_US
dc.identifier.citationIkwera, R., & Twongyirwe, R. (2019). Facilitating social enterprise development through collective marketing: insights from Bukonzo Joint Co-operative Union, Western Uganda. Journal of Fair Trade, 1(1), 13-26.en_US
dc.identifier.urihttps://www.jstor.org/stable/10.13169/jfairtrade.1.1.0013
dc.identifier.urihttps://nru.uncst.go.ug/handle/123456789/7231
dc.language.isoenen_US
dc.publisherJournal of Fair Tradeen_US
dc.subjectCollective marketingen_US
dc.subjectSocial enterpriseen_US
dc.subjectDevelopment financeen_US
dc.subjectSACCOen_US
dc.subjectFairtrade certificationen_US
dc.subjectPremium marketsen_US
dc.subjectCoffeeen_US
dc.subjectSmallholder farmersen_US
dc.titleFacilitating social enterprise development through collective marketing: insights from Bukonzo Joint Co-operative Union, Western Ugandaen_US
dc.typeArticleen_US
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