The Straight Talk Campaign in Uganda: Impact of mass media initiatives
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Population Council.
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Abstract
This Horizons study in Uganda found that exposure by adolescents to Straight Talk, a mass media initiative focused on adolescent sexual and reproductive health (ASRH), was associated with greater ASRH knowledge, a greater likelihood of having been tested for HIV, and more communication with parents about ASRH issues.
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Citation
Adamchak, S. E., Kiragu, K., Watson, C., Muhwezi, M., Nelson, T. C., Akia-Fiedler, A., ... & Juma, M. (2007). The Straight Talk Campaign in Uganda: Impact of mass media initiatives—Summary report.DOI 10.31899/HIV2.1016