The Straight Talk Campaign in Uganda: Impact of mass media  initiatives

This Horizons study in Uganda found that exposure by adolescents to Straight Talk, a mass media initiative focused on adolescent sexual and reproductive health (ASRH), was associated with greater ASRH knowledge, a greater likelihood of having been tested for HIV, and more communication with parents about ASRH issues.

Keywords

mass media initiatives, Straight Talk Campaign, Impact

Citation

Adamchak, S. E., Kiragu, K., Watson, C., Muhwezi, M., Nelson, T. C., Akia-Fiedler, A., ... & Juma, M. (2007). The Straight Talk Campaign in Uganda: Impact of mass media initiatives—Summary report.DOI 10.31899/HIV2.1016

URI

https://nru.uncst.go.ug/handle/123456789/7971

Collections

Social Sciences

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