Towards a Persuasive Technology for Electricity Theft Reduction in Uganda

Abstract

Technology for changing attitude and behaviour, known as persuasive technology, has been applied to solve many challenges, ranging from personal health and finance, to environmental sustainability. In this paper, an application to persuade electricity consumers in Kampala, Uganda, to partner with the electricity utility company in fighting electricity theft is proposed. The persuasive application will implement a number of persuasive techniques including tailoring, reduction, notifications and suggestion. These techniques, along with the choice of technology, were derived basing on Fogg’s process of persuasive systems development.