Employer branding and talent retention: perceptions of employees in higher education institutions in Uganda

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dc.contributor.authorMatongolo, Asuman
dc.contributor.authorKasekende, Francis
dc.contributor.authorMafabi, Sam
dc.date.accessioned2023-01-03T19:44:09Z
dc.date.available2023-01-03T19:44:09Z
dc.date.issued2018
dc.description.abstractThe purpose of this paper is to examine, empirically the relationship between employer branding attributes of reward strategy, people orientedness and; leadership and development on talent retention in institutions of higher learning in Uganda. Design/methodology/approach – In a cross-sectional study, data were obtained form 218 respondents from two public universities. Confirmatory factor analysis (CFA) and structural equation modeling were employed to analyze the data. Findings – The paper has two major findings: first, CFA maintained three dimensions of employer branding, namely; reward strategy, people orientedness and; leadership and development; and second, only reward strategy and people orientedness emerged as significant predictors of talent retention. Originality/value – The results suggest that institutions of higher learning that embrace reward people orientedness strategies as measures for employer branding succeed in retaining their employees for longer.en_US
dc.identifier.citationMatongolo, A., Kasekende, F., & Mafabi, S. (2018). Employer branding and talent retention: perceptions of employees in higher education institutions in Uganda. Industrial and Commercial Training. DOI 10.1108/ICT-03-2018-0031en_US
dc.identifier.other10.1108/ICT-03-2018-0031
dc.identifier.urihttps://nru.uncst.go.ug/handle/123456789/6772
dc.language.isoenen_US
dc.publisherIndustrial and Commercial Trainingen_US
dc.subjectUniversitiesen_US
dc.subjectTalent retentionen_US
dc.subjectEmployer brandingen_US
dc.subjectPeople orientednessen_US
dc.subjectReward strategyen_US
dc.titleEmployer branding and talent retention: perceptions of employees in higher education institutions in Ugandaen_US
dc.typeArticleen_US
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