Social Norms and Entrepreneurial Intent of Graduating University Students in North West Nigeria
Loading...
Date
2020
Journal Title
Journal ISSN
Volume Title
Publisher
European Journal of Business and Management Research
Abstract
This study investigated the correlation between
social norms and entrepreneurial intent of graduating
university students in North West Nigeria. The study adopted
quantitative research design. The study population was
graduating students from seven universities selected from
among the fourteen universities in Northwest Nigeria. A
sample size of 379 was estimated from 24,000 graduating
students using Krejcie and Morgan (1970) table. However, 364
questionnaires were retrieved. Simple random sampling was
used to select the students who participated in the study. Data
analysis was conducted using correlation analysis, and linear
regression analysis of the study variables. The study revealed a
positive and significant relationship between social norms and
entrepreneurial intent (r=.721**p=0.000<0.001). Furthermore,
the study revealed that social norms can significantly explain
51.8% of the variation in entrepreneurial intent (Adjusted
R2=0.518, p=0.000<0.05). The study concluded that
appropriate social norms enhance development of
entrepreneurial intent in students. The study recommended
that the management of universities such as directorates of
student welfare should put in place environments that promote
building appropriate social norms among students.
Description
Keywords
Social Norms, Entrepreneurial Intent, Entrepreneurship, Northwest Nigeria
Citation
Abbas, M. K., Osunsan, O. K., & Kibuuka, M. (2020). Social norms and entrepreneurial intent of graduating university students in north west Nigeria. European Journal of Business and Management Research, 5(2). http://dx.doi.org/10.24018/ejbmr.2020.5.2.232