Organizational Virtuousness: The Customers’ Perspective
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Date
2019
Journal Title
Journal ISSN
Volume Title
Publisher
African Social Science Review
Abstract
This paper reviews the literature on organizational
virtues to construct a concept of organizational virtuousness from
the perspective of customers. Definitions of organizational
virtuousness are missing important virtues and fail to consider the
views of customers, who benefit from virtuous organizations, at least
as asserted by the extant literature. This paper is theoretical, not
empirical. The ideas come from an array of disciplines and include
virtues not presently considered in the organizational virtue
literature. In addition, the paper emphasizes the perspectives of
customers, a dimension missing from existing studies.
Description
Keywords
Organizational virtuousness, Optimism, Trust, Compassion, Forgiveness, Wisdom, Courage, Justice, Temperance, Transcendence, Commitment, Responsiveness and innovativeness
Citation
Mr, G., Ntayi, J. M., Balunywa, W., & Ahiauzu, A. (2019). Organizational Virtuousness: The Customers’ Perspective. African Social Science Review, 10(1), 6.