Managing collaboration between the author and publisher for career growth in Africa
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Date
2018
Authors
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Abstract
Collaboration between the author and publisher has a direct impact on their career
growth. The content of the authors’ work can either increase or decrease the publisher’s
reputation and earnings. This chapter is based on theoretical review and authors’ research
experience. It discusses the obligation of authors and publishers, the critical success factors
for authors and publishers, and provides a conclusion. Accordingly, managing collaboration
with publishers can improve the authors’ career of writing and marketing skills because of the
value added by a publisher and in turn the publisher’s business network and revenue will
increase hence long term survival in business. The paper recognises a need for a collaborative
empowerment capacity building programme motivated by the publisher to enable authors
effectively go through the production process.
Description
Keywords
Authors, Publishers, Collaboration, Career Growth
Citation
Komakech, R. A., & Magara, E. (2018). Managing collaboration between the author and publisher for career growth in Africa. Building Capacity for Sustainable Academic and Non-fiction Authorship in Africa.