Does strategic ambidexterity moderate organizational support - sales performance relationship for financial services in Uganda?

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dc.contributor.authorMusigire, Samuel
dc.contributor.authorNtayi, Joseph
dc.contributor.authorAhiauzu, Augustine
dc.date.accessioned2022-05-25T18:50:09Z
dc.date.available2022-05-25T18:50:09Z
dc.date.issued2017
dc.description.abstractAdapting strategic ambidexterity enhances the sales performance of financial services that provide support to their employees, especially the sales representatives. Simultaneously providing support aligned to the needs of existing markets and that which is aligned to needs of new markets attracts potential customers to open accounts and undertake policies in banks and insurance institutions, respectively, and encourages existing account or policy holders to save more with their banks or upgrade their insurance policies. Despite strategic ambidexterity’s important role in the relationship between organizational support and sales performance, existing studies in financial services have concentrated on investigating the direct relationship between these variables. These studies have ignored the role of strategic ambidexterity in moderating the relationship between organizational support and sales performance. This study found that there was a positive and significant impact of strategic ambidexterity in moderating the relationship between organizational support and sales performance of financial services in Uganda.en_US
dc.identifier.citationMusigire, S., Ntayi, J., & Ahiauzu, A. (2017). Does strategic ambidexterity moderate organizational support-sales performance relationship for financial services in Uganda?. African Journal of Business Management , 11 (4), 74-83. DOI: 10.5897/AJBM2016.8074en_US
dc.identifier.other10.5897/AJBM2016.8074
dc.identifier.urihttps://nru.uncst.go.ug/handle/123456789/3364
dc.language.isoenen_US
dc.publisherAfrican Journal of Business Managementen_US
dc.subjectStrategic ambidexterityen_US
dc.subjectorganizational supporten_US
dc.subjectSales performanceen_US
dc.subjectFinancial servicesen_US
dc.titleDoes strategic ambidexterity moderate organizational support - sales performance relationship for financial services in Uganda?en_US
dc.typeArticleen_US
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