Browsing by Author "Engotoit, Benard"

Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    Influence of Performance Expectancy on Commercial farmers’ Intention to Use Mobile-based Communication Technologies for Agricultural market Information Dissemination in Uganda
    (Journal of Systems and Information Technology, 2016) Engotoit, Benard; Mayoka Kituyi, Geoffrey; Bukoma Moya, Musa
    The study seeks to examine the relationship between Performance Expectancy and Behavioural Intention to Use Mobile-based Communication Technologies for Agricultural Market Information Dissemination in Uganda. Design/methodology/approach: A descriptive field survey method was adopted. A total of 302 commercial farmers and agribusiness traders in Eastern Uganda participated in the study from whom data was collected using self-administered questionnaires. Descriptive statistics, factor analysis, correlation and regression analyses were used in the study. Findings: The findings reveal a significant positive relationship between Performance Expectancy and Behavioural Intentions to use mobile-based communication technologies for agricultural information access and dissemination. This implies that, commercial farmers’ behavioural intentions to use mobile-based communication technologies for agricultural market information dissemination and access will be influenced if they anticipate mobile-based communication technologies to offer greater performance in their daily transactions. Research limitations: This study was conducted in the context of resource constrained countries particularly in sub-Saharan Africa however reflecting knowledge from other contexts. The study was conducted with a structured questionnaire being the main data collection tool and this limited the study from collecting views outside the questions asked in the questionnaire. The variables studied could not be analyzed for a long time given that the study was cross sectional in nature. Practical implications: The study provides recommendations on how to further boost farmers’ behavioral intentions to use mobile-Based communication technologies for agricultural information dissemination. Policy makers need to ensure that policies are put in place that encourage third party software developers and telecommunication companies to provide software products and solutions that are beneficial to the commercial farmers and can enable them complete their agricultural transactions in time. Social Implications: The study provides critical literature on the influence of performance expectancy on commercial farmers’ behavioral intentions to use mobile-Based communication technologies for agricultural market information access and dissemination in resource constrained settings. Originality/value: It is noted that farmers are slowly progressing to newer mobile ICT tools for market information access and dissemination, however, little is known as to why they are slowly adopting these mobile technologies for agricultural purposes.
  • Thumbnail Image
    Item
    Mediating Effect of Price Value on Effort Expectancy and Behavioral Intentions to Use Mobile Communication Technologies by Commercial Farmers in Uganda
    (Makerere University Business School, 2018) Moya, Musa B.; Engotoit, Benard; Kituyi Mayoka, Geoffrey
    This study examines the mediating role of Price Value on Effort Expectancy and Behavioural Intentions to Use mobile communication technologies by commercial farmers in Uganda. A cross sectional design and quantitative field survey method were adopted with 302 commercial farmers’ selected using snowball and purposive sampling techniques for the survey. Statistical mediation analysis was carried out using bootstrap mediation tool in Analysis of Moments Structures (AMOS) and Statistical Package for Social Sciences (SPSS) to test for mediation between the three variables of Price value, Effort Expectancy and Behavioural Intentions to Use. Price Value was found to mediate Effort Expectancy on Behavioural Intentions to use. From the findings, there is need for knowledge creation and market research so as to understand the unique needs of price value perceived by commercial farmers on mobile communication technologies, effort expectancy and behavioural intention on demand side. The study thus provides critical literature and evidence on the mediating role of Price value on relationship between Effort Expectancy and behavioural intention of mobile communication technologies by commercial farmers in resource constrained countries like Uganda. The study further proves that there exists a direct relationship between Price Value and Effort Expectancy; Effort Expectancy and Behavioural intentions to use of Mobile communication technologies. Policy makers need to design mobile phone policies and adopt strategies geared through Price Value, Effort Expectancy and Behavioral Intentions to use. It is also imperative that Policy frameworks support the establishment of robust, cost effective and easy to use Mobile communication technologies in ministry of agriculture to enhance service delivery.