Browsing by Author "Adamchak, Susan E."
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Item The Straight Talk Campaign in Uganda: Impact of mass media initiatives(Population Council., 2007) Adamchak, Susan E.; Kiragu, Karusa; Muhwezi, Medard; Nelson, Tobey; Akia-Fiedler, Ann; Kibombo, Richard; Juma, MilkaThis Horizons study in Uganda found that exposure by adolescents to Straight Talk, a mass media initiative focused on adolescent sexual and reproductive health (ASRH), was associated with greater ASRH knowledge, a greater likelihood of having been tested for HIV, and more communication with parents about ASRH issues.