The Relationship between Access to Mass Media and HIV/AIDS Related Knowledge, Beliefs and Behaviours in Kenya

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dc.contributor.authorMuli, Irene
dc.contributor.authorLawoko, Stephen
dc.date.accessioned2022-05-25T12:49:19Z
dc.date.available2022-05-25T12:49:19Z
dc.date.issued2014
dc.description.abstractWe scrutinized the association between access to mass media and HIV/AIDS related knowledge, beliefs and behaviours in Kenya. Methods: Data on a representative sample of Kenyan women between 15 - 30 years of age (n = 3909) was retrieved from the Kenyan demographic and health survey (DHS 2008) and analyzed using Chi-square tests and binary logistic regression. Results: Media use was common with over 70% of participants using radio at least once a week. Between 3% - 30% of participants had poor to inadequate knowledge/beliefs about HIV/AIDS, with variations depending on demographic and social factors such as age, education, literacy, wealth and residential area. HIV/AIDS knowledge, beliefs and behaviours were associated with exposure to media, even after control for possible co-variation with social and demographic factor. Conclusion: Despite wide exposure to media among young Kenyan women, substantial proportions have poor to inadequate knowledge of the aetiology, risk/protective factors and control measures of HIV/AIDS. Yet, such knowledge was positively associated with media use. Media thus could ideally be used to implement a comprehensive awareness campaign in the general population about the aetiology, risk/protective factors and control measures in HIV/AIDS.en_US
dc.identifier.citationMuli, I., & Lawoko, S. (2014). The relationship between access to mass media and HIV/AIDS related knowledge, beliefs and behaviors in Kenya. Psychology , 2014 . http://dx.doi.org/10.4236/psych.2014.57084en_US
dc.identifier.urihttp://dx.doi.org/10.4236/psych.2014.57084
dc.identifier.urihttps://nru.uncst.go.ug/handle/123456789/3334
dc.language.isoenen_US
dc.publisherPsychologyen_US
dc.subjectHIV/AIDSen_US
dc.subjectBehavioren_US
dc.subjectKnowledgeen_US
dc.subjectMediaen_US
dc.subjectWomenen_US
dc.subjectKenyaen_US
dc.titleThe Relationship between Access to Mass Media and HIV/AIDS Related Knowledge, Beliefs and Behaviours in Kenyaen_US
dc.typeArticleen_US
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