How Video Attributes influence Farmer Learning about Maize Postharvest Handling Practices and Technologies iIn Kakumiro District, Uganda

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dc.contributor.authorAsasira, G.
dc.contributor.authorKarubanga, G.
dc.contributor.authorOkry, F.
dc.contributor.authorKibwika, P.
dc.contributor.authorAgea, J.G.
dc.date.accessioned2023-02-20T11:49:03Z
dc.date.available2023-02-20T11:49:03Z
dc.date.issued2019
dc.description.abstractIn Sub-Saharan Africa, video has been earmarked as an important tool to enhance learning among smallholder farmers. The study evaluated how the inherent video attributes influence learning about postharvest handling practices and technologies from the perspective of maize farmers in Kakumiro district of Uganda; using the case of Access Agriculture maize videos. An action-oriented research involving showing of four videos, on-site participant observation, six key informant and 50 exit individual interviews were conducted in February 2019. While thematic-content analysis was applied for qualitative data, quantitative data were analyzed using SPSS 18.0 version. Our results clearly illustrate that the video’s ability to influence farmer learning depends on the complementarity of its positive attributes including: demonstration ability, attractiveness and clarity of images, ability to arouse interest and curiosity; thus, fostering interactions among viewers. The nature of video content in terms of clarity, practicability, relevance, applicability and content sequencing are also perceived to be key attributes of video in enhancing learning among the viewers. However, the effectiveness of video is likely to be compromised by the socio-economic and cultural factors more especially if such factors are not well taken care of during the filming process. If possible, when developing videos for farmer learning, focus should be on creating local content that is context specific, which farmers can enjoy and relate to for easy adaptation and eventual application.en_US
dc.identifier.citationAsasira, G., Karubanga, G., Okry, F., Kibwika, P., & Agea, J. G. (2019). How video attributes influence farmer learning about maize postharvest handling practices and technologies in Kakumiro district, Uganda. International Journal of Agricultural Research, Innovation and Technology, 9(1), 58-65.https://doi.org/10.3329/ijarit.v9i1.42950en_US
dc.identifier.issn2224-0616
dc.identifier.urihttps://nru.uncst.go.ug/handle/123456789/7888
dc.language.isoenen_US
dc.publisherInternational Journal of Agricultural Research, Innovation and Technologyen_US
dc.subjectICTsen_US
dc.subjectVideo Attributesen_US
dc.subjectMaize Farmeren_US
dc.subjectLearningen_US
dc.subjectPostharvest Handlingen_US
dc.titleHow Video Attributes influence Farmer Learning about Maize Postharvest Handling Practices and Technologies iIn Kakumiro District, Ugandaen_US
dc.typeArticleen_US
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