Social-cognitive factors influencing household decisions to grow orange-fleshed sweet potato in Uganda

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dc.contributor.authorNdaula, Sulaiman
dc.contributor.authorSseguya, Haroon
dc.contributor.authorMatsiko, Frank
dc.date.accessioned2025-05-07T13:47:16Z
dc.date.available2025-05-07T13:47:16Z
dc.date.issued2020-02-04
dc.description.abstractThis study examined the role of social-cognitive factors in farmers’ decisions to cultivate orange-fleshed sweetpotato as a food-based approach to alleviating vitamin A deficiency among rural households in Uganda. Cross-sectional survey data collected from 341 randomly selected household level decision-makers drawn from two rural districts in Uganda were analysed using hierarchical regression. Perceived capability and perceived social approval significantly predicted household decisions to grow orange-fleshed sweet potato (p≤0.001). Overall, decision-makers’ subjective norms and control beliefs were found to be significant mediators (p≤0.01) of the orange-fleshed sweet potato acceptance process. These results point to a cardinal role for processes that create supportive social and cognitive environments in promoting the cultivation of bio-fortified technologies such as orange-fleshed sweet potato.Keywords: Orange-fleshed sweet potato, social approval, Uganda
dc.identifier.citationSulaiman, N., Haroon, S., & Frank, M. (2020). Social-cognitive factors influencing household decisions to grow orange-fleshed sweet potato in Uganda. Journal of Agricultural Extension, 24(1), 1-12. https://dx.doi.org/10.4314/jae.v24i1.1
dc.identifier.doi10.4314/jae.v24i1.1
dc.identifier.issn2408-6851
dc.identifier.issn1119-944X
dc.identifier.urihttps://dx.doi.org/10.4314/jae.v24i1.1
dc.identifier.urihttps://nru.uncst.go.ug/handle/123456789/11469
dc.language.isoen
dc.publisherAfrican Journals Online (AJOL)
dc.relation.ispartofJournal of Agricultural Extension
dc.titleSocial-cognitive factors influencing household decisions to grow orange-fleshed sweet potato in Uganda
dc.typejournal-article
oaire.citation.issue1
oaire.citation.volume24
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