Browsing by Author "Otengei, Samson O."

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    Inward Internationalization of African-Ethnic Restaurants: The Role of Managerial Dynamic Capabilities
    (Advances in Hospitality and Tourism Research, 2016) Otengei, Samson O.; Bakunda, Geofrey; Ngoma, Mohammed; Ntayi, Joseph M.; Munene, J. C.
    This paper empirically tests the link between cultural orientation, market orientation, service innovation capabilities of owner-managers and the level of inward internationalization of African-ethnic restaurants. Data were obtained from 201 African-ethnic restaurants. A two-step approach was used, i.e. (i) a confirmatory factor analysis (CFA) to generate a measurement model; and (ii) a structural equation model (SEM) to test the hypotheses. All the predictor variables are positively and significantly related to the degree of inward internationalization and the relationship is strong enough to cause a 41 per cent variance. Since it is cross-sectional in design, the study cannot be fully relied upon to draw inferences regarding causality among the variables. The results suggest that owner-managers who develop the three capabilities succeed in enhancing inward internationalization.
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    Understanding Key Determinants of Brand Loyalty in Full Service Restaurants in Uganda
    (Advances in Hospitality and Tourism Research, 2014) Otengei, Samson O.; Changha, George; Kasekende, Francis; Ntayi, Joseph M.
    The study investigates the key determinants of brand loyalty in full service restaurants in Uganda. The study used a quantitative research approach and adopted a cross sectional correlation survey design to test the study hypotheses. A total of 348 completed questionnaires collected from 116 restaurants were used in the analysis. To the best of our knowledge, this is the first study to propose a model that examines the key determinants of brand loyalty in full service restaurants in Uganda. The findings from the study revealed that dining experience and restaurant image were significant predictors of brand loyalty in full service restaurants in Uganda and customer satisfaction was not a significant predictor of guest loyalty. Despite its managerial implications, several limitations of the study call for further empirical enquiry.