Browsing by Author "Okech, Roselyne"

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    Nature or Nurture? Determination of Whether Distance or Destination Attributes Accounts For The Observed Differences in Profiles of the Markets at the Destinations
    (International Journal of Business and Management Studies, 2012) Tukamushaba, Eddy; Okech, Roselyne
    Distance decay is a universal law that also applies to tourism. Both the volume declines and type of visitor changes as distance increases. Or so say the experts. Others suggest that destinations have unique appeal that can overcome some or all of the impacts of the decaying effect of distance. An examination of three markets from geographically distinct areas is carried out using Australia, Germany and United States of America. In addition, eight destinations of New Zealand, Netherland, South Africa, United Kingdom, Ireland, Finland, Canada-British Columbia and USA-California are analyzed using different visitor profiles (quantitative and qualitative) from each market that go to each of eight distinct destinations. A detailed comparison using the visitor profiles identified was carried out. Three main factors of market access, distance decay and a combination of the two factors were identified as key determinants that influence visitors from one generating market to a specific destination country. We conclude that it is possible to exploit the already available information on official tourism website to study complex phenomena in tourism industry and the information obtained therein be applied for policy formulation.