Browsing by Author "Ngoma, Muhammad"

Now showing 1 - 6 of 6
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    Enhancing Ethical Orientation through Organizational Rationality: The Case of NAADS Projects in Uganda
    (European Journal of Business and Management, 2016) Nangoli, Sudi; Jaaza, Mahmood; Ngoma, Muhammad; Cherop, Felishana; Namiyingo, Sophie
    This study aimed at analyzing the relationship between Organizational Rationality and Project Managers’ Ethical Orientation on Poverty Eradication Projects in Uganda. A quantitative research design was adopted. Data was collected from 268 project officials and project beneficiaries attached to selected National Agricultural Advisory Services (NAADS) projects in Uganda. Primary data was captured through administering a questionnaire and analyzed using descriptive statics, correlation and regression analysis. Results revealed a positive relationship between organizational rationality and project managers’ ethical orientation. Also, each of the four dimensions of organizational rationality, thus, Efficiency, Predictability, Control and Calculability are positively related to Project Managers’ Ethical Orientation. These findings in part indicate that, within the project organization, if task related inefficiencies are reduced to a minimum and tasks are handled harmoniously towards the project objectives, project managers will accordingly act in accordance with policy regulations and directives with fairness, and they shall always comply with the law and professional standards over and above other considerations which is an indicator of good ethical orientation. Thus, it is advanced that where standards, rules, regulations and control are an essential part of the daily life of the base organization, this leads to improved Project Managers’ Ethical Orientation.
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    Lessons from Uganda’s Successful Combat of Ebola Scourge: The Strategic Communication Approach
    (Journal of Culture, Society and Development, 2018) Bashir, Hassan; Ngoma, Muhammad; Balunywa, Wasswa; Ntayi, Joseph; Munene, J. C.
    This case focuses on how Ugandan health sector players (both public and private) under the leadership of the ministry of health managed to combat the Ebola scourge that hit the nation in the year 2000 in comparison to the Ebola scourge in West Africa in 2014. The case starts with a brief background of the then state of health in Uganda that comprised of a relatively weak health system with inadequate health and wellbeing promotion campaigns. This challenge has continued to the extent that up to date, 75% of the disease burden in Uganda is preventable through health awareness campaigns. The case study shows that with the weak health system in 2000, the health sector managed to use strategic communication approaches like relational cohesion, information adequacy and interaction quality to combat the Ebola scourge that had spread to nearly the whole country within only 144 days, claiming over 224 lives. The case ends with a discussion of the lessons that can be drawn from Uganda’s successful combat of Ebola basing on the understanding of social network theory and a conclusion that sets direction for future studies.
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    Measuring New Product Adoption in Uganda
    (Journal of Marketing and Consumer Research, 2017) Walugembe, Ahmad; Ntayi, Joseph; Ngoma, Muhammad; Bakunda, Geoffrey; Esemu, Timothy
    The study addresses the question of New Product Adoption in Uganda while confirming the measures of adoption that have been applied in the previous studies. A fair amount of work has been done in the area of adoption across different fields of study in view of the antecedents of New Product Adoption but with minimal emphasis on the measures of adoption. The researchers adopted a cross sectional descriptive research design to measure new product adoption using beverage manufacturers and consumers in Uganda. The study used a sample of 210 beverage manufacturing organizations looking at both marketing staff and customers of those organizations as the unit of enquiry. Using Structural Equation Modeling, the Confirmatory Factor Analysis results indicate a good model fit for Acceptance and Usage as the measures of New Product Adoption in Uganda. The study recommends that manufacturers who are interested in evaluating the level of adoption of their products, need to consider the degree of customer acceptance and usage of the same products.
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    Measuring Strategic Communication from the Audience’s Point of View (Evidence from a Specific Sector in a Developing Economy)
    (Organizational Behaviour Elixir Org. Behaviour, 2018) Bashir, Hassan; Ngoma, Muhammad; Ntayi, Joseph; Balunywa, Wasswa; Nangoli, Sudi
    In this study we adopted a cross sectional descriptive research design to define and measure strategic communication in the Ugandan health sector organizations. We argue that strategic communication is a center piece in making or breaking organizations and thus must be well managed. And that, to manage strategic communication effectively, it must be measured effectively. We used an analytical survey design with mixed methods to measure strategic communication. We collected quantitative data in two phases. In phase one, we used a sample of 170 organizations to test and refine the designed measurement model. In phase two, we used a sample of 223 organizations in the same population to confirm the validity and reliability of the refined instrument. We collected qualitative data to compliment the quantitative data. The findings of the study revealed that strategic communication is defined as cognitive awareness and emotional attachment to the purpose for communication. The study contributes to literature by providing a valid and reliable tool for assessing the level of strategic communication in organizations.
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    Psychological capital, career identity and graduate employability in Uganda: the mediating role of social capital
    (International Journal of Training and Development, 2016) Ngoma, Muhammad; Ntale, Peter Dithan
    This paper seeks to evaluate the relationship between psychological capital, career identity, social capital and graduate employability. We also seek to evaluate the mediating role of social capital on the relationships between psychological capital, career identity and graduate employability in Uganda. A population of 480 unemployed young people undertaking a skills development and training program by Compassion International was surveyed providing a sample of 215 respondents. Statistics revealed a significant positive relationship between career identity and graduate employability, social capital and graduate employability and psychological capital and graduate employability. The hierarchical regression result showed that about 15 per cent of the variation in graduate employability is explained by psychological capital, social capital and career identity. Mediation results confirmed that social capital fully mediates the relationship between career identity, psychological capital and graduate employability. Therefore, the psychological capital, social capital and career identity of graduates will help in counteracting the employability challenges in Uganda.
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    Tapping into the Power Lines of Project Success: The Strategic Role of Ethical Climate
    (European Journal of Business and Management, 2016) Ngoma, Muhammad; Nangoli, Sudi; Kusemererwa, Christopher; Bashir, Hassan; Sekakubo, Johnbosco; Ntayi, Joseph M.
    Success has continued to elude many projects world over and hence raised the need to step up measures aimed at reversing this trend. Given the unique nature of particular projects, any efforts to cause project success ought to be targeted at a clearly defined set of projects. This study aimed at investigating the strategic role that the ethical climate components of Egoism, Principle and Benevolence play in enhancing the performance of Poverty Eradication Projects in LDCs, particularly Uganda. Cross sectional and quantitative survey designs were used with a study sample of 323 National Agricultural Advisory Services (NAADS) projects. The results revealed that the ethical climate components of Egoism, Principle and Benevolence positively relate with and predict performance of poverty eradication projects. These findings generate implications and inform particular recommendations on the success of projects in LDCs as this article articulates.