Browsing by Author "Namatovu-Dawa, Rebecca"

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    Action and Action-Regulation in Entrepreneurship: Evaluating a Student Training for Promoting Entrepreneurship
    (Academy of Management Learning & Education, 2015) Gielnik, Michael M.; Frese, Michael; Kahara-Kawuki, Audrey; Wasswa Katono, Isaac; Kyejjusa, Sarah; Ngoma, Muhammed; Munene, John; Namatovu-Dawa, Rebecca; Nansubuga, Florence; Orobia, Laura; Oyugi, Jacob; Sejjaaka, Samuel; Sserwanga, Arthur; Walter, Thomas; Marie Bischoff, Kim; Dlugosch, Thorsten J.
    Action plays a central role in entrepreneurship and entrepreneurship education. Based on action regulation theory, we developed an action-based entrepreneurship training. The training put a particular focus on action insofar as the participants learned action principles and engaged in the start-up of a business during the training. We hypothesized that a set of action-regulatory factors mediates the effect of the training on entrepreneurial action. We evaluated the training’s impact over a 12-month period using a randomized control group design. As hypothesized, the training had positive effects on action-regulatory factors (entrepreneurial goal intentions, action planning, action knowledge, and entrepreneurial self-efficacy) and the action-regulatory factors mediated the effect of the training on entrepreneurial action. Furthermore, entrepreneurial action and business opportunity identification mediated the effect of the training on business creation. Our study shows that action-regulatory mechanisms play an important role for action-based entrepreneurship trainings and business creation.
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    Farm management skills, entrepreneurial bricolage and market orientation
    (Journal of Agribusiness in Developing and Emerging Economies, 2020) Komugisha Tindiwensi, Catherine; Munene, John C.; Sserwanga, Arthur; Abaho, Ernest; Namatovu-Dawa, Rebecca
    This article investigates the relationship between farm management skills, entrepreneurial bricolage and market orientation in smallholder farms. Design/methodology/approach – The study used quantitative approaches to survey 378 smallholder farms in Uganda. Data were analysed using Structural Equation Modelling to establish the relationship between farm management skills, entrepreneurial bricolage and market orientation. Findings – Farm management skills positively predict market orientation while entrepreneurial bricolage partially mediates the relationship between farm management skills and market orientation. Research limitations/implications – The study utilized a survey design, which provides a cross-sectional view. Given that market orientation of smallholder farms can vary during the farm growth process, it becomes more informative to analyse how the independent and mediating variables cause a variation at different levels of market orientation. Practical implications – Farm management training programmes that emphasize financial management skills and employ a household approach should be strengthened to enhance smallholder market orientation. Strategies for enhancing market orientation should also entail bricolage as a complementary behaviour to farm management. Originality/value – We introduce entrepreneurial bricolage to the market orientation debate. The study brings alive the significance of entrepreneurial bricolage in smallholder farming. It also confirms the role of farm management skills in enhancing the market orientation of smallholder farms.