Browsing by Author "Mubiru, Pontious"

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    Corporate Social Responsibility Practices and Customer Retention at Airtel Uganda
    (East African Journal of Business and Economics, 2025) Kizza, James; Bogere, Joseph Alfred; Mubiru, Pontious; Mirembe, Nakku Maria Elizabeth; Ssendagire, Dorothy
    Purpose: This study investigated the relationship between social, economic, ethical, and legal corporate social responsibility practices and customer retention among Airtel Uganda Limited mobile subscribers. Methodology: A descriptive research design was used following a quantitative approach. Data was collected from 336 randomly selected Airtel mobile subscribers from Wakiso district using a self-administered questionnaire. The data was analysed with the help of SPSSv24. The Cronbach’s alpha statistic was tested to establish the reliability of the study instrument and a value above 0.70- threshold was obtained on all constructs. Ethical principles were observed during the process of data collection and reporting. Findings: The study findings revealed the existence of a moderate positive significant relationship between social, economic, ethical, and legal practices and customer retention (r = .513; r = .553; r = .558; r = .573; p<.01) respectively. Collectively, the predictor variables explain 42.9% of the variation in customer retention at Airtel Uganda. Conclusion: It is concluded that corporate social responsibility practices are instrumental to customer retention at Airtel Uganda. Recommendations: It is recommended that Airtel Uganda strengthen its corporate social responsibility activities and ethical practices. There is also a need to strengthen the customer relationship management desk and the business development section to ensure continuous provision of value for money. Contribution: This study contributes to the understanding of how corporate social responsibilities that are an expense to a profit-oriented enterprise can be translated to generate more profits for the enterprise in the form of customer retention, especially in the telecommunications sector.
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    Remote Working Adoption Strategies and Employee Performance during COVID-19 Pandemic: A Case Study of MTN Uganda Limited
    (East African Journal of Business and Economics, 2023) Begumisa, Innocent; Kamaduuka, Regis Zombeire; Mubiru, Pontious; Kizza, James
    This study examined the effect of remote working adoption strategies on employee performance at MTN (U) Ltd during the COVID-19 pandemic. Specifically, the study analyses the effect of flexible work schedules, technology accessibility and remote worker motivation on employee performance in remote working at MTN Uganda. The study adopted a descriptive research design, employing quantitative and qualitative research approaches. Quantitative data was collected from a sample of 89 respondents using questionnaires, and qualitative data was collected from 5 key informants using interviews. Data was analysed using Pearson's correlation and regression analysis with the help of Statistical Packages for Social Scientists (SPSS version 25). The study finds a significant positive relationship between flexible working schedules and employee performance (r = 0.594, p = 0.000); technology accessibility and employee performance (r =0.616, p = 0.000); and remote worker motivation and employee performance (r=0.273, p=0.010). The explanatory variables jointly explain 57.3% of the variations in employee performance in remote working at MTN (U) (R-squared = 0.573; p<0.000). It is recommended that MTN (U) Ltd and other telecom companies improve the flexibility of their work as one way to enable employees to adopt remote working during periods of crisis such as pandemics and epidemics. This is to enable continuous workflow. There is a need to invest in technology and make it accessible to all employees, and create motivation packages such as fringe benefits that seek to motivate employees working remotely to enable them to embrace remote working and improve their performance