Browsing by Author "Moya, Musa B."

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    Determinants of Behavioral Intention in Adopting Network Monitoring System
    (International Journal of Computer Applications Technology and Research, 2018) Mugerwa, Shafiq; Moya, Musa B.; Mayoka Kituyi, Geoffrey
    Makerere University Business School(MUBS) staff and student population stands to over 15,000 (MUBS HR report 2014) but on average, MUBS digitized online network can support about 700 users pick time and approximately 300 off pick hours which is not sufficient (Management Information Systems Unit Network statistics, 2015). Could the low support be attributed to the determinants of behavioral intention? This study therefore examined the relationships between performance expectancy, effort expectancy, social influence, facilitating conditions and behavioral intentions in the adoption of an integrated network monitoring system (NMS) at Makerere University Business School (MUBS). The study followed a cross sectional quantitative research design that focused on describing and drawing inferences from the findings on the relationship between the variables. The study population comprised of 189 administrative staff using the survey instrument based on the UTAUT constructs tailored for the study. Data was analyzed using descriptive statistics, correlations and regressions analysis using Statistical package for social sciences (SPSS). The results indicate that there were significant positive relationships between Performance Expectancy, Effort expectancy Social influence and Facilitating Conditions on Behavioral intention. Emphasis should be placed on performance expectancy, effort expectancy, social influence and facilitating conditions as determinants of behavioral intention for better network monitoring system.
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    Mediating Effect of Price Value on Effort Expectancy and Behavioral Intentions to Use Mobile Communication Technologies by Commercial Farmers in Uganda
    (Makerere University Business School, 2018) Moya, Musa B.; Engotoit, Benard; Kituyi Mayoka, Geoffrey
    This study examines the mediating role of Price Value on Effort Expectancy and Behavioural Intentions to Use mobile communication technologies by commercial farmers in Uganda. A cross sectional design and quantitative field survey method were adopted with 302 commercial farmers’ selected using snowball and purposive sampling techniques for the survey. Statistical mediation analysis was carried out using bootstrap mediation tool in Analysis of Moments Structures (AMOS) and Statistical Package for Social Sciences (SPSS) to test for mediation between the three variables of Price value, Effort Expectancy and Behavioural Intentions to Use. Price Value was found to mediate Effort Expectancy on Behavioural Intentions to use. From the findings, there is need for knowledge creation and market research so as to understand the unique needs of price value perceived by commercial farmers on mobile communication technologies, effort expectancy and behavioural intention on demand side. The study thus provides critical literature and evidence on the mediating role of Price value on relationship between Effort Expectancy and behavioural intention of mobile communication technologies by commercial farmers in resource constrained countries like Uganda. The study further proves that there exists a direct relationship between Price Value and Effort Expectancy; Effort Expectancy and Behavioural intentions to use of Mobile communication technologies. Policy makers need to design mobile phone policies and adopt strategies geared through Price Value, Effort Expectancy and Behavioral Intentions to use. It is also imperative that Policy frameworks support the establishment of robust, cost effective and easy to use Mobile communication technologies in ministry of agriculture to enhance service delivery.
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    A Mobile-Based Communication Adoption Model for agricultural market information dissemination in Uganda
    (Global Journal of Computers & Technology, 2016) Engotoit, Benard,; Moya, Musa B.; Mayoka, Kituyi Geoffrey; Abima, Bonface
    This study proposes a mobile-based communication adoption model for agricultural market information dissemination in Uganda. An extended Unified Theory of Acceptance and Use of Technology model was used to guide the study. A survey was conducted on 302 commercial farmers and agribusiness traders in Eastern Uganda using self-administered questionnaires. Data were analyzed using descriptive statistics; Structural Equation Modelling was also used to perform confirmatory tests analyses on study variable relationships and to develop the proposed model. Findings reveal a positive significant relationship between Performance Expectancy and Behavioral Intentions to use; Effort Expectancy and Behavioral Intentions to use; Social influence and Behavioral intention to use; Behavioral intention to use and adoption of mobile-based communication technologies. However, the relationship between affordability of mobile-based communication technologies and behavioral intentions to use and the relationship between facilitating conditions and adoption of mobile-based communication technologies were dropped by the structural equation model because they had negative path coefficients. Effective adoption of Mobile-Based Communication Technologies for Agricultural Information Dissemination in Uganda can be achieved with stakeholders increasing on the functionality and the ease of use of these mobile-based communication technologies; provide nationwide sensitization campaigns on benefits of using mobile-based communication technologies; ensure provision of accurate and reliable agricultural market information by using mobile based communication technologies, provide benefits to members of society so as to convince others to use mobile-based communication technologies.