Browsing by Author "Ladkin, Adele"

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    The effect of tourists’ perceptions of a tourism product on memorable travel experience: Implications for destination branding
    (European journal of tourism, hospitality and recreation, 2016) Tukamushaba, Eddy K.; Xiao, Honggen; Ladkin, Adele
    The purpose of this study is to analyse how tourists’ perceptions of a destination’s tourism product influences memorable tourism experiences and how gender differences influence tourists’ perceptions of tourism product. To achieve these objectives, Uganda, one of the developing economies in East Africa, was chosen. The five A’s of tourism product was used as a basis for the questionnaire construction and data was analysed. Explanatory research design within the framework of confirmatory factor analysis – a structural equation modelling technique was adopted using the AMOS 18 program. A sample of 501 respondents consisting of tourists departing Uganda through Entebbe International Airport was used. Results showed that both the measurement and structural models exhibited better model fit indices. Overall, tourists’ perceptions of the retained four dimensions of tourism product (Attractions, ancillary services, amenities and accommodation) had a positive effect on memorable travel experience. Additionally, the independent T-test for gender and tourists’ perceptions of Uganda’s tourism product showed that on average, females had a positive evaluation of Uganda tourism product compared to their male counterparts. However, the observed difference was not significant.
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    Self-transcendence: an alternative explanation for voluntourism in developing countries
    (International Journal of Sustainable Society, 2017) Tukamushaba, Eddy K.; Xiao, Honggen; Ladkin, Adele
    Travel associated with volunteering activities has been on increase and has attracted a cross section of people with varying demographic characteristics. This paper argues for self-transcendence as an alternative altruistic motivation for VOLUNtourists to travel to developing countries. A descriptive research design was used to guide the research process. A sample of 501 respondents who had completed their visit to Uganda for various reasons was used. Results indicate that, there was no significant association between gender and purpose of the visit, while age group was significantly associated with the purpose of visiting. Most visitors were seeking what was perceived to be at a being level. In Uganda most facilities within tourist attractions favour the adult age group and it is recommended that special consideration be put towards the development of affordable accommodation to cater for all age groups.