Browsing by Author "Esemu, Timothy"

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    Entrepreneurial mindset: Examining the contribution of deliberative and implemental mindsets to SME internationalization
    (Journal of Small Business Strategy, 2021) Ahimbisibwe, Godwin M.; Ntayi, Joseph M.; Ngoma, Muhammed; Bakunda, Geoffery; Munene, John C.; Esemu, Timothy
    The purpose of this study was to establish the contribution of deliberative mindset and implemental mindset to SME (small and medium enterprises) internationalization. This study employed cross-sectional and correlational research designs. Data were collected through a questionnaire survey of exporting SME owners and managers. Data was analyzed with the help of Statistical Package for Social Sciences (SPSS) and SmartPLS. Results suggest that implemental mindset significantly contributes to variances in SME internationalization unlike deliberative mindset. The findings in this study imply that increased levels of internationalization among SMEs in a developing country like Uganda can be achieved by those managers and owners who possess an implemental mindset. This study provides initial empirical evidence of the contribution of deliberative and implemental mindsets to SME internationalization using evidence from Uganda – a developing country.
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    Measuring New Product Adoption in Uganda
    (Journal of Marketing and Consumer Research, 2017) Walugembe, Ahmad; Ntayi, Joseph; Ngoma, Muhammad; Bakunda, Geoffrey; Esemu, Timothy
    The study addresses the question of New Product Adoption in Uganda while confirming the measures of adoption that have been applied in the previous studies. A fair amount of work has been done in the area of adoption across different fields of study in view of the antecedents of New Product Adoption but with minimal emphasis on the measures of adoption. The researchers adopted a cross sectional descriptive research design to measure new product adoption using beverage manufacturers and consumers in Uganda. The study used a sample of 210 beverage manufacturing organizations looking at both marketing staff and customers of those organizations as the unit of enquiry. Using Structural Equation Modeling, the Confirmatory Factor Analysis results indicate a good model fit for Acceptance and Usage as the measures of New Product Adoption in Uganda. The study recommends that manufacturers who are interested in evaluating the level of adoption of their products, need to consider the degree of customer acceptance and usage of the same products.