Browsing by Author "Changha, George"

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    Linking key antecedents of hotel information management system adoption to innovative work behavior through attitudinal engagement
    (Journal of Hospitality and Tourism Insights, 2021) Omuudu, Otengei Samson; Francis, Kasekende; Changha, George
    The paper aims to examine the relationship between the key antecedents of hotel information management system (HIMS) adoption and innovative work behavior (IWB) with attitudinal engagement as a mediator. Design/methodology/approach – Survey data were obtained from 297 full-time employees in five-star hotels in Uganda. With the help of Analysis of Moment Structures (AMOS), seven hypotheses were tested and analyzed using structural equation modeling (SEM). Findings – Both perceived usefulness and perceived ease of use are significant determinants of IWB. The study also confirms attitudinal engagement as a significant predictor of IWB. Importantly, attitudinal engagement was found to be a partial mediator in both the perceived usefulness and the perceived ease–IWB relationships. Practical implications – The study’s findings will guide managers in formulating policies that promote employee display of vigor, absorption and dedication to work. Hospitality and tourism firms can now keep their workers abreast with the latest technology at work so as to help them exhibit engagement tendencies as well as generating new ideas for the organization. Originality/value – The proposed framework provides a fresh theoretical explanation for IWB in hotels with perceived technology beliefs and attitudinal engagement as major drivers, hence contributing to the current state of knowledge. The study demonstrates that engagement acts as a link for the transfer of part of the contributions of both perceived usefulness (PUHIMS) and perceived ease of use of HIMS (PEUHIMS) into IWB.
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    Understanding Key Determinants of Brand Loyalty in Full Service Restaurants in Uganda
    (Advances in Hospitality and Tourism Research, 2014) Otengei, Samson O.; Changha, George; Kasekende, Francis; Ntayi, Joseph M.
    The study investigates the key determinants of brand loyalty in full service restaurants in Uganda. The study used a quantitative research approach and adopted a cross sectional correlation survey design to test the study hypotheses. A total of 348 completed questionnaires collected from 116 restaurants were used in the analysis. To the best of our knowledge, this is the first study to propose a model that examines the key determinants of brand loyalty in full service restaurants in Uganda. The findings from the study revealed that dining experience and restaurant image were significant predictors of brand loyalty in full service restaurants in Uganda and customer satisfaction was not a significant predictor of guest loyalty. Despite its managerial implications, several limitations of the study call for further empirical enquiry.
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    Vicarious Experience: A Neglected Source of Career Identity Among Indigenous Hospitality Graduates in Uganda
    (Journal of Hospitality & Tourism Education, 2017) Omuudu Otengei, Samson; Changha, George; Kasekende, Francis; Mpeera Ntayi, Joseph
    The study investigates measures of vicarious experience and examines the relationship between vicarious experience and the career identity of Ugandan hospitality graduates. Questionnaires were administered to indigenous hospitality graduates (n = 248). Phenomenological findings on the concept of vicarious experience were obtained from 10 respondents. The results showed that among indigenous hospitality graduates, vicarious experience comprises two factors: professional functional excellence and social welfare construction experiences. Both factors are significant predictors of career identity among Ugandan hospitality graduates. When hospitality graduates engage in observational learning, then their career identity is enhanced. The findings thus suggest observational learning (vicarious experience) as an alternative route to stimulating a particular form of career motivation (career identity). Therefore, hotel managers who wish to build career identity may foster an atmosphere in which vicarious experiences are appreciated and valued by all.