Browsing by Author "Bashir, Hassan"

Now showing 1 - 8 of 8
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    Information Adequacy and Strategic Behavioral Change Communication as a Pandemic Management Tool: The Mediating Role of Interaction Resonance
    (International Journal of Business Communication, 2022) Bashir, Hassan; Nangoli, Sudi; Musaasizi, Yunia; Nakajubi, Florence; Basemera, Mellan; Ayibo, Christine
    A strategic approach to behavioral change communication streamlines communication processes of a health institution in a crisis setting like COVID-19 pandemic. In such a setting, it is important to focus communication efforts to reach the different audience groups and ensure common understanding and willingness to act by all the groups in order to achieve the institution’s mission of curbing the pandemic. This study contributes to these efforts by examining the mediating effect of interaction resonance in the relationship between information adequacy and strategic behavioral change communication. The study adopted a cross sectional survey design that involved collecting quantitative data from 223 health organizations of Uganda’s health sector in the different regions of the country. In order to test the study hypotheses, the study used Structural Equation Modeling of AMOS and the bootstrapping approach to test the mediating role of interaction resonance. The results revealed that interaction resonance fully mediates in the relationship between information adequacy and strategic behavioral change communication. This implied that having adequate information per say, does not cause behavioral change among the intended message recipients but requires a communication system that enables high quality interactions.
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    Lessons from Uganda’s Successful Combat of Ebola Scourge: The Strategic Communication Approach
    (Journal of Culture, Society and Development, 2018) Bashir, Hassan; Ngoma, Muhammad; Balunywa, Wasswa; Ntayi, Joseph; Munene, J. C.
    This case focuses on how Ugandan health sector players (both public and private) under the leadership of the ministry of health managed to combat the Ebola scourge that hit the nation in the year 2000 in comparison to the Ebola scourge in West Africa in 2014. The case starts with a brief background of the then state of health in Uganda that comprised of a relatively weak health system with inadequate health and wellbeing promotion campaigns. This challenge has continued to the extent that up to date, 75% of the disease burden in Uganda is preventable through health awareness campaigns. The case study shows that with the weak health system in 2000, the health sector managed to use strategic communication approaches like relational cohesion, information adequacy and interaction quality to combat the Ebola scourge that had spread to nearly the whole country within only 144 days, claiming over 224 lives. The case ends with a discussion of the lessons that can be drawn from Uganda’s successful combat of Ebola basing on the understanding of social network theory and a conclusion that sets direction for future studies.
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    Measuring Strategic Communication from the Audience’s Point of View (Evidence from a Specific Sector in a Developing Economy)
    (Organizational Behaviour Elixir Org. Behaviour, 2018) Bashir, Hassan; Ngoma, Muhammad; Ntayi, Joseph; Balunywa, Wasswa; Nangoli, Sudi
    In this study we adopted a cross sectional descriptive research design to define and measure strategic communication in the Ugandan health sector organizations. We argue that strategic communication is a center piece in making or breaking organizations and thus must be well managed. And that, to manage strategic communication effectively, it must be measured effectively. We used an analytical survey design with mixed methods to measure strategic communication. We collected quantitative data in two phases. In phase one, we used a sample of 170 organizations to test and refine the designed measurement model. In phase two, we used a sample of 223 organizations in the same population to confirm the validity and reliability of the refined instrument. We collected qualitative data to compliment the quantitative data. The findings of the study revealed that strategic communication is defined as cognitive awareness and emotional attachment to the purpose for communication. The study contributes to literature by providing a valid and reliable tool for assessing the level of strategic communication in organizations.
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    Performance of National Agricultural Advisory Services projects in Uganda Does stakeholder commitment matter?
    (Management and Sustainable Development, 2013) Bashir, Hassan; Namagembe, Sheila; Nangoli, Sudi; Ntayi, Joseph M.; Ngoma, Mohammed
    The increased poor performance of National Agricultural Advisory Services (NAADS) projects in Uganda has become a concern of many stakeholders. Many NAADS projects have been undertaken with an aim of developing the poor in the country but none of them were successful. This paper therefore aimed at examining the performance of NAADS projects which were set up by the government in 2001 to eradicate poverty in Uganda. Design/methodology/approach – The study adopted a cross-sectional and quantitative survey research design. Data was sought from farmers and coordinators of the projects. Mukono district was used as a case study and a sample of 323 NAADS projects were used, covering a wide range of agricultural activities. Findings – The research findings showed low performance levels of the NAADS projects and raised pertinent questions on the influence of NAADS stakeholders’ commitment to the performance of the projects. It was there recommended that an urgent review of NAADS policy and practices be done to ensure that project managers and coordinators discuss with farmers the personal benefits of carrying out activities of NAADS such that farmers fill a great deal of personal meaning of the project to their lives. Originality/value – This is the first study to document the effect of stakeholder commitment on the performance of National Agricultural Advisory Services projects in Uganda. The poor people in Uganda have really not been committed to the NAADS projects despite the willingness of the government to take them out of poverty. One of the reasons is that they don’t see themselves achieving any benefits from these projects, the projects require high costs of agricultural extension services which cannot be afforded by the farmers and also because the poor people lack farmer groups to participate in the NAADS projects. Rural farmers look as if they do not have technical or professional connections to participate and take advantage of the projects.
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    Performance of National Agricultural Advisory Services projects in Uganda: Does stakeholder commitment matter?
    (World Journal of Entrepreneurship, Management and Sustainable Development, 2013) Bashir, Hassan; Namagembe, Sheila; Nangoli, Sudi; Ntayi, Joseph M.; Ngoma, Mohammed
    The increased poor performance of National Agricultural Advisory Services (NAADS) projects in Uganda has become a concern of many stakeholders. Many NAADS projects have been undertaken with an aim of developing the poor in the country but none of them were successful. This paper therefore aimed at examining the performance of NAADS projects which were set up by the government in 2001 to eradicate poverty in Uganda. Design/methodology/approach – The study adopted a cross-sectional and quantitative survey research design. Data was sought from farmers and coordinators of the projects. Mukono district was used as a case study and a sample of 323 NAADS projects were used, covering a wide range of agricultural activities. Findings – The research findings showed low performance levels of the NAADS projects and raised pertinent questions on the influence of NAADS stakeholders’ commitment to the performance of the projects. It was there recommended that an urgent review of NAADS policy and practices be done to ensure that project managers and coordinators discuss with farmers the personal benefits of carrying out activities of NAADS such that farmers fill a great deal of personal meaning of the project to their lives. Originality/value – This is the first study to document the effect of stakeholder commitment on the performance of National Agricultural Advisory Services projects in Uganda. The poor people in Uganda have really not been committed to the NAADS projects despite the willingness of the government to take them out of poverty. One of the reasons is that they don’t see themselves achieving any benefits from these projects, the projects require high costs of agricultural extension services which cannot be afforded by the farmers and also because the poor people lack farmer groups to participate in the NAADS projects. Rural farmers look as if they do not have technical or professional connections to participate and take advantage of the projects.
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    Social networks: a strategy for enhancing project-stakeholder commitment
    (Journal of Strategy and Management, 2013) Nangoli, Sudi; Ahimbisibwe, Arthur; Namagembe, Sheila; Bashir, Hassan
    The purpose of this paper is to examine the human dimension of project management by establishing the extent to which social networks influence the commitment of project stakeholders. Up to date, project managers still identify inadequate stakeholder commitment to project undertakings as a key antecedent of project failure and so efforts aimed at addressing this challenge are highly valued. The paper therefore explores the use of social networks as one of the possible strategies to enhance project-stakeholder commitment. Design/methodology/approach – The paper adopts a quantitative, cross-sectional study design. Based on responses from 172 project stakeholders who took part in a sample of 92 citizenship projects conducted by major commercial banks in Uganda, hierarchical regression was used to indicate what happens to a model as different predictor variables are introduced The use of specific type of projects minimizes bias in results due to the unique nature of specific projects hence enhances reliability of results. Findings – The results from statistical analysis reveal that social network elements (network transitivity and network degree) are significant predictors of project stakeholder commitment. The results also suggest that network transitivity is a better significant predictor of project-stakeholder commitment than network degree Practical implications – Project-stakeholder commitment has beenwidely studied in relation to project performance and the study makes a number of contributions to the theory and study of projects. First and foremost, the paper studied project social networks and project-stakeholder commitment in citizenship projects in commercial banks in Uganda which is a developing country. The study therefore contributes to an understanding of project social networks and project-stakeholder commitment in citizenship projects of commercial banks in a developing country. The implication of the findings is that it provides a different view point of understanding the aspects that affect project commitment. A lot of focus has been placed on improving project performance in Uganda, but none has specifically focussed on building projectstakeholder commitment through the use of project social networks. Originality/value – Earlier attempts to investigate the impact of social networks on commitment in projects did not study commitment among individuals. Also, no previous empirical study in less developed countries has given special attention to the effect of social networks on project-stakeholder commitment especially in the domain of citizenship projects which have gained a lot of momentum around the globe. The study results indicate that getting concerned with the nature of social networks the project creates and the means it uses to maintain such networks has implications for projectstakeholder commitment.
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    Tapping into the Power Lines of Project Success: The Strategic Role of Ethical Climate
    (European Journal of Business and Management, 2016) Ngoma, Muhammad; Nangoli, Sudi; Kusemererwa, Christopher; Bashir, Hassan; Sekakubo, Johnbosco; Ntayi, Joseph M.
    Success has continued to elude many projects world over and hence raised the need to step up measures aimed at reversing this trend. Given the unique nature of particular projects, any efforts to cause project success ought to be targeted at a clearly defined set of projects. This study aimed at investigating the strategic role that the ethical climate components of Egoism, Principle and Benevolence play in enhancing the performance of Poverty Eradication Projects in LDCs, particularly Uganda. Cross sectional and quantitative survey designs were used with a study sample of 323 National Agricultural Advisory Services (NAADS) projects. The results revealed that the ethical climate components of Egoism, Principle and Benevolence positively relate with and predict performance of poverty eradication projects. These findings generate implications and inform particular recommendations on the success of projects in LDCs as this article articulates.
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    Towards fighting COVID-19: can servant leadership behaviour enhance commitment of medical knowledge-workers
    (Emerald Publishing Limited, 2020) Ngoma, Muhammed; Namono, Rehema; Nangoli, Sudi; Bashir, Hassan; Nakyeyune, Swafiyya
    This article examines the potential of increasing commitment of medical knowledge-workers (medical-KWs) in hospitals, particularly in handling deadly pandemics like COVID-19, through servant leadership behaviour. The authors hold that medical-KWs like doctors and nurses form the core team of knowledge-workers (KWs) at the forefront of fighting COVID-19 through seeking possible vaccines, treating patients and promoting behaviours that curtail its spread. Thus research directed towards enhancing their continued commitment is both timely and valuable. Design/methodology/approach – The study uses an explanatory cross-sectional survey design. Findings – Results reveal that servant leadership behaviour significantly explains changes in commitment of medical-KWs. Results further establish that perceived fairness – a key psychological factor – significantly explains how servant leadership enhances the commitment of medical-KWs. Research limitations/implications – Data used were sourced from medical-KWs in selected public hospitals only. Thus results may differ among medical-KWs in private hospitals, yet they have also championed the fight against COVID-19. Never the less these results provide a direction of thought to guide practice and other related studies on a wider-scale. Practical implications – In their quest to eradicate COVID-19 and its negative effects on social-economic development, nations have to actively promote servant leadership behaviour in the hospitals (by establishing quality relationships, credibility and efficient processes for delivering the shared goal) as mechanisms for sustaining the continued commitment of medical-KWs towards fighting the pandemic. Originality/value – Results portray events from an economy that has registered successes in combating pandemics like Ebola and currently COVID-19 and thus offer a plausible benchmark for practice.