Browsing by Author "Basemera, Mellan"

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    Enhancing proactive work behaviour amongst lecturers in public universities in Uganda
    (International journal of management and economics invention, 2016) Basemera, Mellan; Mafabi, Samuel; Kasekende, Francis; Mpaata, Eva; Mugisha Rulangaranga, Donatus
    This study was carried out with an intention of establishing the possibility of enhancing proactive work behavior amongst lecturers in public universities in Uganda. The aspects of job autonomy, organizational management support and self-efficacy were investigated as possible explanations of existence of proactive work behavior in an organization. In this research, the organization was composed of public universities in Uganda. Because of their prominence in the tertiary education in Uganda, Makerere University, Makerere University Business School and Kyambogo University were selected to represent the other public universities in Uganda. These three had a population of 2505 lecturers at different levels. Using Krejcie and Morgan (1970) formula, 333 respondents were considered to form the sample of the study from all the three universities. Cross-sectional research design was followed when carrying out the study. Correlation and regression analyses were carried out to be able to respond to the research inquiries in relation to this study. The analyses conducted indicated that there was a positive and significant relationship between job autonomy and self-efficacy, organizational support and self-efficacy, self-efficacy and proactive work behavior, job autonomy and proactive work behavior as well as organizational support and proactive wok behavior amongst lecturers of public universities in Uganda. Basing on these findings, it is recommended that lecturers in public universities in Uganda need to be given considerable degree of job autonomy as well as organizational support. These in turn shall boost the self-efficacy of the staff members leading to them behaving in a proactive manner while executing their duties at the different public universities in Uganda.
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    Information Adequacy and Strategic Behavioral Change Communication as a Pandemic Management Tool: The Mediating Role of Interaction Resonance
    (International Journal of Business Communication, 2022) Bashir, Hassan; Nangoli, Sudi; Musaasizi, Yunia; Nakajubi, Florence; Basemera, Mellan; Ayibo, Christine
    A strategic approach to behavioral change communication streamlines communication processes of a health institution in a crisis setting like COVID-19 pandemic. In such a setting, it is important to focus communication efforts to reach the different audience groups and ensure common understanding and willingness to act by all the groups in order to achieve the institution’s mission of curbing the pandemic. This study contributes to these efforts by examining the mediating effect of interaction resonance in the relationship between information adequacy and strategic behavioral change communication. The study adopted a cross sectional survey design that involved collecting quantitative data from 223 health organizations of Uganda’s health sector in the different regions of the country. In order to test the study hypotheses, the study used Structural Equation Modeling of AMOS and the bootstrapping approach to test the mediating role of interaction resonance. The results revealed that interaction resonance fully mediates in the relationship between information adequacy and strategic behavioral change communication. This implied that having adequate information per say, does not cause behavioral change among the intended message recipients but requires a communication system that enables high quality interactions.