Browsing by Author "Bakunda, Geofrey"
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Item Internationalization of African-ethnic restaurants: A qualitative enquiry using the dynamic capabilities perspective(Tourism Management Perspectives, 2017) Omuudu Otengei, Samson; Bakunda, Geofrey; Ngoma, Muhammed; Ntayi, Joseph M.; Munene, John C.The study analyzes the relationship between dynamic capabilities and the degree of inward internationalization of African-ethnic restaurants in East Africa. A qualitative approach using ten case restaurants assessed adaptive, absorptive and innovative capabilities and, howthey relatewith degree of inward internationalization. The study establishes that food quality assurance, food authenticity, personalized service and security assurance are used by ethnic restaurants to increase food tourist inflows. The study further found that knowledge absorption capacity helped ethnic restaurants to attract and retain food tourists. The study also found that innovative capabilities including adoption of new technology, adopting eclectic approaches and the ability to provide awide assortment of dishes and regular menu updateswas very instrumental in enhancing the level of inward internationalization. As such, the study through three models provides a theoretical explanation for the degree of inward internationalization of African-ethnic restaurants, and presents its theoretical, methodological, policy and managerial implications.Item The internationalization of small to medium-sized enterprises: do all levels in international networking matter?(Journal of small business and enterprise development., 2020) Ahimbisibwe, Godwin M.; Ntayi, Joseph M.; Ngoma, Mohammed; Bakunda, Geofrey; Kabagambe, LeviThe purpose of this study was to investigate whether each level in international networking (network extension, network penetration and network integration) matters in the internationalization of small to medium-sized enterprises (SMEs). Design/methodology/approach – The study adopted a cross-sectional and correlational research design. The data were collected through a questionnaire survey of 206 exporting SMEs in Uganda. The study employed a structural equation modelling (SEM) technique using partial least square (PLS) to test the hypothesis. Findings – The findings revealed that network extension and network integration do matter in SMEs’ internationalization, while network penetration does not. Practical implications – SMEs in developing countries need to concentrate on network extension and network integration levels to successfully internationalize their operations. Originality/value – The study provides initial evidence on whether network extension, network penetration and network integration matter in SMEs’ internationalization in developing countries like Uganda.Item Inward Internationalization of African-Ethnic Restaurants: The Role of Managerial Dynamic Capabilities(Advances in Hospitality and Tourism Research, 2016) Otengei, Samson O.; Bakunda, Geofrey; Ngoma, Mohammed; Ntayi, Joseph M.; Munene, J. C.This paper empirically tests the link between cultural orientation, market orientation, service innovation capabilities of owner-managers and the level of inward internationalization of African-ethnic restaurants. Data were obtained from 201 African-ethnic restaurants. A two-step approach was used, i.e. (i) a confirmatory factor analysis (CFA) to generate a measurement model; and (ii) a structural equation model (SEM) to test the hypotheses. All the predictor variables are positively and significantly related to the degree of inward internationalization and the relationship is strong enough to cause a 41 per cent variance. Since it is cross-sectional in design, the study cannot be fully relied upon to draw inferences regarding causality among the variables. The results suggest that owner-managers who develop the three capabilities succeed in enhancing inward internationalization.Item Stewardship behaviour and perceived goal congruence in local governments in Uganda: The moderating role of collectivism(Leadership & Organization Development Journal, 2018) Lubogoyi, Bumaali; Kasekende, Francis; Kagaari, James; Ngoma, Muhammed; Munene, John C.; Bakunda, GeofreyThe purpose of this paper is to investigate the relationship between stewardship behaviour and perceived goal congruence. Using local governments, the paper introduces collectivism as a moderating variable to ascertain whether the mixed views in the stewardship behaviour-perceived goal congruence nexus is due to variations in collectivism. Design/methodology/approach – The paper espouses a cross-sectional descriptive and analytical design. The authors use structural equation modelling to investigate hypotheses. Using proportionate and simple random sampling procedures, a sample of 310 respondents were drawn from local governments in Uganda of which a response rate of 72.6 per cent was obtained. Findings – The findings show that stewardship behaviour and collectivism are significant predictors of perceived goal congruence. Furthermore, the magnitude effect of stewardship behaviour on perceived goal congruence depends on collectivism; implying that the assumption of non-additivity is met. Research limitations/implications – Only a single research methodological approach was employed and future research through interviews could be undertaken to triangulate. Practical implications – Variations that occur in stewardship behaviour create variations in goal congruence in local governments. It is confirmed that collectivism technically strengthens the link between stewardship behaviour and perceived goal congruence: suggesting that indeed collectivism could establish a maximal impact on the stewardship behaviour—perceived goal congruence link. Originality/value – This is one of the few studies that focus on testing the interactive effects of collectivism on the relationship between stewardship behaviour and perceived goal congruence in local governments in Uganda.