Now showing items 1-2 of 2
Inward Internationalization of African-Ethnic Restaurants: The Role of Managerial Dynamic Capabilities
(Advances in Hospitality and Tourism Research, 2016)
This paper empirically tests the link between cultural orientation, market orientation, service innovation capabilities of owner-managers and the level of inward internationalization of African-ethnic restaurants. Data ...
Internationalization of African-ethnic restaurants: A qualitative enquiry using the dynamic capabilities perspective
(Tourism Management Perspectives, 2017)
The study analyzes the relationship between dynamic capabilities and the degree of inward internationalization of African-ethnic restaurants in East Africa. A qualitative approach using ten case restaurants assessed ...