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Study on the Factors Affecting Adoption of Electronic Customer Relationship Management Information Systems in Ugandan SMEs

Olupot, Charles; Mayoka Kituyi, Geoffrey; Noguera, Jose (Ecoforum Journal, 2014)

The recent global recession has pushed businesses to search for means to efficiently and effectively manage their customers so as to remain competitive. This has led to the rise in the adoption and use of information ...

Factors Affecting the Adoption of Electronic Customer Relationship Management Information Systems in SMEs

Olupot, Charles; Kituyi, Mayoka G.; Noguera, Jose (Journal of Studies in Social Sciences, 2014)

The recent global recession has pushed businesses to search for means to efficiently and effectively manage their customers so as to remain competitive. This has led to the rise in the adoption and use of information ...