Mutumba, AbbeyNgoma, MohammedMunene, J. C.Ntayi, Joseph M.2022-05-262022-05-262019Mutumba, A., Ngoma, M., Munene, J. C., & Ntayi, J. M. (2019). The entrepreneurial ecosystem quality for sustainable franchising: Mediating effects of public–private–partnership (PPP) support in Uganda. World Journal of Entrepreneurship, Management and Sustainable Development. DOI 10.1108/WJEMSD-04-2019-0027DOI 10.1108/WJEMSD-04-2019-0027https://nru.uncst.go.ug/handle/123456789/3436The purpose of this paper is to establish the mediation effects of public–private–partnership (PPP) on the association between complementary entrepreneurial networking and the entrepreneurial ecosystem quality for sustainable franchising. Design/methodology/approach – A structured questionnaire was used to collect this study’s qualitative data from a study population of sub-franchisor organizations in Uganda. Statistical techniques were used to analyze the data. Findings – Part of the authorized distributors’ mutually beneficial networking is directly connected to multi-actor networks that continuously simplify their local access to affordable franchise financing, mentors and supportive leaders. Also, the same association is mediated through PPP supported franchise-business information and widely appealing awards to be won. Research limitations/implications – One of the areas for further study is a related study on the moderating effects of the PPP support in another developing country, which is clarified in this study. Originality/value – The complexity theory has provided an explanation of the entrepreneurial ecosystem quality for sustainable franchising across the rural and urban markets in an African country.enSustainabilitySustainable developmentBusinessEntrepreneurshipStrategyArticle