Sendawula, KasimuTuryakira, PeterBananuka, Juma2022-11-082022-11-082018Sendawula, K., Turyakira, P., & Bananuka, J. (2018). Adoption of sustainable entrepreneurship in small and medium enterprises (SMEs) in developing countries: literature review. Journal of Advances in Social Science and Humanities, 4(2), 1-7. DOI 10.15520/jassh4228710.15520/jassh42287https://nru.uncst.go.ug/handle/123456789/5190Sustainable entrepreneurship has been internationally acknowledged by both large and SMEs as a competitive strategy. However, there are few studies on the motivation, barriers and strategies of enhancing SMEs adoption of sustainable entrepreneurship particularly in developing economies. Thus, the purpose of this study is to conduct a thorough literature review regarding SMEs adoption of sustainable entrepreneur- ship focusing on the motivation, barriers and the way forward to promote SMEs adoption of sustainable entrepreneurship.enSustainable entrepreneurshipSmall and medium-sized enterprises (SMEs)Motivation and barriersArticle