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dc.contributor.authorPage, Xinru
dc.contributor.authorWisniewski, Pamela
dc.contributor.authorKnijnenburg, Bart P.
dc.contributor.authorNamara, Moses
dc.date.accessioned2022-05-11T17:09:23Z
dc.date.available2022-05-11T17:09:23Z
dc.date.issued2018
dc.identifier.citationPage, X., Wisniewski, P., Knijnenburg, B. P., & Namara, M. (2018). Social media’s have-nots: an era of social disenfranchisement. Internet Research. DOI 10.1108/IntR-03-2017-0123en_US
dc.identifier.other10.1108/IntR-03-2017-0123
dc.identifier.urihttps://nru.uncst.go.ug/handle/123456789/3219
dc.description.abstractThe purpose of this paper is to investigate the motivations, concerns, benefits and consequences associated with non-use of socialmedia. In doing so, it extends Wyatt’s commonly used taxonomy of non-use by identifying new dimensions in which to understand non-use of social media. This framework encompasses a previously unidentified category of non-use that is critical to understand in today’s social media environment. Design/methodology/approach – This is an exploratory interview study with 17 self-identified social media non-users distributed across age groups and socioeconomic backgrounds. A thematic analysis is conducted based on a novel extension of Wyatt’s framework and the risk-benefits framework. This is supplemented by open coding to allow for emerging themes. Findings – This paper provides empirical insights into a formerly uninvestigated population of non-users who are prevented from using social media because of social engagement (rather than functional) barriers. It identifies how these individuals face social consequences both on and off social media, resulting in social disenfranchisement. Research limitations/implications – This is an initial exploration of the phenomenon using an interview study. For generalizability, future research should investigate non-use with a broader and random sample. Practical implications – This paper includes design recommendations and implications for social media platform designers to mitigate the consequences experienced by socially disenfranchised non-users. Social implications – Addressing concerns of this newly identified class of non-users is of utmost importance. As others are increasingly connected, these non-users are left behind and even ostracized – showing the dark sides of social media use and non-use. Originality/value – This work identifies types of non-use of social media previously unrecognized in the literature.en_US
dc.language.isoenen_US
dc.publisherInternet Researchen_US
dc.subjectSocial mediaen_US
dc.subjectFacebooken_US
dc.subjectNon-useen_US
dc.subjectTechnology acceptanceen_US
dc.subjectSocial engagementen_US
dc.subjectDisenfranchisementen_US
dc.titleSocial media’s have-nots: an era of social disenfranchisementen_US
dc.typeArticleen_US


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