Browsing by Author "Kituyi Mayoka, Geoffrey"

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    Mediating Effect of Price Value on Effort Expectancy and Behavioral Intentions to Use Mobile Communication Technologies by Commercial Farmers in Uganda
    (Makerere University Business School, 2018) Moya, Musa B.; Engotoit, Benard; Kituyi Mayoka, Geoffrey
    This study examines the mediating role of Price Value on Effort Expectancy and Behavioural Intentions to Use mobile communication technologies by commercial farmers in Uganda. A cross sectional design and quantitative field survey method were adopted with 302 commercial farmers’ selected using snowball and purposive sampling techniques for the survey. Statistical mediation analysis was carried out using bootstrap mediation tool in Analysis of Moments Structures (AMOS) and Statistical Package for Social Sciences (SPSS) to test for mediation between the three variables of Price value, Effort Expectancy and Behavioural Intentions to Use. Price Value was found to mediate Effort Expectancy on Behavioural Intentions to use. From the findings, there is need for knowledge creation and market research so as to understand the unique needs of price value perceived by commercial farmers on mobile communication technologies, effort expectancy and behavioural intention on demand side. The study thus provides critical literature and evidence on the mediating role of Price value on relationship between Effort Expectancy and behavioural intention of mobile communication technologies by commercial farmers in resource constrained countries like Uganda. The study further proves that there exists a direct relationship between Price Value and Effort Expectancy; Effort Expectancy and Behavioural intentions to use of Mobile communication technologies. Policy makers need to design mobile phone policies and adopt strategies geared through Price Value, Effort Expectancy and Behavioral Intentions to use. It is also imperative that Policy frameworks support the establishment of robust, cost effective and easy to use Mobile communication technologies in ministry of agriculture to enhance service delivery.
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    Self-Management of learning as a key predictor of Students Intention to Use M-Learning in Ugandan Universities.
    (International Journal of Innovative and Applied Research, 2017) Mubuke, Faisal; Kutosi, Ayub Masaba; Kituyi Mayoka, Geoffrey; Ogenmungu, Cosmas; Kimono, Lydia
    Self-Management of learning plays a fundamental role in higher learning by improving student’s intention to use M-learning systems for academic purposes. The purpose of this study was to examine the influence of Self-Management of learning on the intention to use M-learning systems in Ugandan universities. A cross sectional survey methodology was employed to collect data from 370 students selected from two different universities in Ugandan universities on the variables of study. Results of correlation and regression analysis indicated that a positive and significant relationship exists between Self-Management of learning and intention to use M-learning systems. These findings have theoretical implications for intention to use M-learning systems by aligning Self-Management of Learning as a Significant Predictor of intention to use M-learning systems. The findings also have practical interventions designed at enhancing student’s intention to use of M-learning systems which implies that universities should ensure that students are able to control their learning activities. The more the learner controls their own activities, the more successful learning will occur.